MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

http://ntur.lib.ntu.edu.tw/bitstream/246246/175878/1/19.pdf

Application of factor analysis in the assessment of groundwater quality in a blackfoot disease area in Taiwan

Cornell hotel and restaurant administration quarterly

Benthic foraminiferal assemblages and morphological abnormalities as pollution proxies in two Egyptian bays

Neutrosophic set, initiated by Smarandache, is a novel tool to deal with vagueness considering the truth-membership T, indeterminacy-membership I and falsity-membership F satisfying the condition $$0\le T+I+F\le 3$$. It can be used to characterize the uncertain information more sufficiently and accurately than intuitionistic fuzzy set. Neutrosophic set has attracted great attention of many scholars that have been extended to new types and these extensions have been used in many areas such as aggregation operators, decision making, image processing, information measures, graph and algebraic structures. Because of such a growth, we present an overview on neutrosophic set with the aim of offering a clear perspective on the different concepts, tools and trends related to their extensions. A total of 137 neutrosophic set publication records from Web of Science are analyzed. Many interesting results with regard to the annual trends, the top players in terms of country level as well as institutional level, the publishing journals, the highly cited papers, and the research landscape are yielded and explained in-depth. The results indicate that some developing economics (such as China, India, Turkey) are quite active in neutrosophic set research. Moreover, the co-authorship analysis of the country and institution, the co-citation analysis of the journal, reference and author, and the co-occurrence analysis of the keywords are presented by VOSviewer software.

A bibliometric analysis of neutrosophic set: two decades review from 1998 to 2017

The new developments in our Contemporary world bring out new terms of management science in all aspects. This is as a result of the complexity of work and the connection between its aspects, training is one of these terms that has a very important role in organizations development, especially service organization, hotels are the most important of service organizations.Employees are a crucial, but expensive resource, in order to sustain economic growth and effective performance, it is important to optimize the contribution of employees to the aims and goals of the organizations. The purpose of this paper is to explore the criteria of effective training in five-star hotels and identify the significant impact of effective training on skills of the hotel staff, performance of the hotel staff, productivity of the hotel staff and cost reduction. The results show that there is a significant impact of effective training on skills of the hotel staff, staff performance, employee productivity and cost reduction. The findings of the paper provide information to hotel management and human resource management to accentuate the importance of training programs by highlight its merits to the hotel’s success. For instance, training has shown to have positive results on employee morale, productivity, satisfaction and retention, as well as on service consistency and guest satisfaction.

Impact of Effective Training on Employee Performance in Hotel Establishments

Geochemical predictive models of manganese, zinc, nickel, copper and cadmium in Nile shelf sediments

Geochemical reconnaissance survey of Wadi Umm Khariga in the southern part of the Eastern Desert of Egypt was carried out in an area of 30 Km2. The results of 79 stream sediment samples analyzed for Co, Cr, Cu, Fe, K, Li, Mn, Ni, Pb, Rb, Ti, and Zn after hot extraction with aqua regia were treated with simple and multivariate statistical methods. Titanium, Cu, Co, Ni, and Cr show lognormal distribution, whereas the other elements are normally distributed. The correlation between Fe and Mn and most of the analyzed elements suggest coprecipitation process that could be significant in controlling the distribution of these elements. Regression analysis was effective in correcting the effects of Fe and Mn by calculating the residuals. R-mode factor analysis produced a four-factor model, which accounts for 79.1% of the total variance in the data. Factor 1 (rCr, rCo, Ni) scores are correlated spatially with the area underlain by the serpentinites, metarhyolites, and metadacites. Factor 2 (rLi, rZn, rTi, Rb, K) scores are correlated with the metarhyolites, metadacites, and metapyroclastics. Factor 3 (Cu, rTi, Pb) scores characterize the metabasalts, meta-andesites, metarhyolites, and metadacites, thus reflecting the parent rocks as dominant influencing factors. Factor 4 (Mn, Fe) scores reflect the secondary environment effects. Discriminant analysis delineated an anomalous area for Co, Ni, Cr, Cu, Ti, Mn, Pb, and Li with probable occurrence of economic mineral deposits.

An example of application of factor analysis on geochemical stream sediment survey in Umm Khariga Area, Eastern Desert, Egypt

Despite the good health status of women and children in Oman, there are still some gaps to be filled. This study explored the adequacy of antenatal care (ANC) utilization of Omani ever-married women and the sociodemographic and health service determinants of adequate and sufficient ANC. In a secondary analysis of a national dataset (N = 1852 women), the percentages of women who had 4+ ANC visits, attended ANC in the 1st trimester and received care by trained personnel were 96.8%, 74.9% and 99.1% respectively. Overall adequacy of ANC (use and sufficiency of recommended basic services) for the surveyed women was 53.8%. After adjustment of other covariates, being pregnant with the 1st baby was the only significant predictor of overall adequacy of ANC (OR 2.2; 95% CI: 1.6-3.2). Greater awareness of the need for adequate ANC is required for mothers with more than one baby.

/pdf/overall-adequacy-of-antenatal-care-in-oman-secondary-3cym7c1gtu.pdf

Mohamed A. Morsy

Papers

Impact of Effective Training on Employee Performance in Hotel Establishments

Geochemical predictive models of manganese, zinc, nickel, copper and cadmium in Nile shelf sediments

An example of application of factor analysis on geochemical stream sediment survey in Umm Khariga Area, Eastern Desert, Egypt

Overall adequacy of antenatal care in Oman: secondary analysis of national reproductive health survey data, 2008.

Grading up Baladi cattle with Friesians in Egypt