Mojtaba Khorram Niaki

TL;DR: The results show that entertainment, informativeness and customization are the strongest positive drivers, while irritation is negatively related to YouTube advertising, which affects both brand awareness and purchase intention of consumers accordingly.

TL;DR: In this paper, the authors identify and prioritize the determinants of additive manufacturing adoption as well as clarify the role of sustainability benefits in the decision to adopt and distinguish the priorities of different application sectors through a multi-stage survey.

TL;DR: This study presents both systematic and quantitative analyses of the literature, including co-citation analysis, factor analysis and multidimensional scaling, to explore the structure of the AM research domains in the scope of management, business and economics and found eight main research streams.

TL;DR: In this paper, the authors conducted an exploratory study using multiple case research methodology, sampling 16 heterogeneous companies based on the theoretical replication approach to identify the impacts of additive manufacturing (AM) in manufacturing, business strategies and business performance and to determine the contingent factors driving performance.

TL;DR: In this paper, the authors investigate additive manufacturing (AM) phenomenon extending previous research results by studying in-depth the economic sustainability of AM technology and bringing out the contextual factors that drive its superior performances in comparison with conventional manufacturing, and justify its adoption in rapid prototyping from an economic point of view.