M
Mollalgn Haile Takele
Researcher at Bahir Dar University
Publications - 1
Citations - 23
Mollalgn Haile Takele is an academic researcher from Bahir Dar University. The author has contributed to research in topics: Scarcity & Hierarchy. The author has an hindex of 1, co-authored 1 publications receiving 23 citations. Previous affiliations of Mollalgn Haile Takele include Luleå University of Technology.
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NFT marketing: How marketers can use nonfungible tokens in their campaigns
TL;DR: In this article , the authors discuss the marketing implications of non-fungible tokens (NFTs) using a modified AIDA hierarchy, which can give marketing managers and executives guidelines on how to persuade consumers to purchase NFTs owing to their unique characteristics.