M
Monika Bansal
Researcher at Shri Ram College of Commerce
Publications - 3
Citations - 70
Monika Bansal is an academic researcher from Shri Ram College of Commerce. The author has contributed to research in topics: Green marketing. The author has an hindex of 2, co-authored 3 publications receiving 49 citations.
Papers
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Environmental consciousness, its antecedents and behavioural outcomes
Kavita Sharma,Monika Bansal +1 more
TL;DR: In this article, the authors investigated the meaning of environmental consciousness and its antecedents, and proposed a framework to explain the linkage between environmental consciousness, its antecents, components, and behavioral outcome.
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Green Marketing: A Study of Consumer Attitude & Environmental Concern
Ajay Kumar Singh,Monika Bansal +1 more
TL;DR: In this paper, the attitude of consumers towards green marketing has been assessed based on the data collected through a survey method and the dimensions of attitude and environmental concern have been further studied on the basis of demographic variables gender, age groups.