The measurement of meaning

https://science.sciencemag.org/content/sci/5/110/206.full.pdf

The american psychological association.

The popular press has recently reported that managers of retail and service outlets are diffusing scents into their stores to create more positive environments and develop a competitive advantage. ...

/pdf/improving-the-store-environment-do-olfactory-cues-affect-popvaoa9gm.pdf

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?:

http://directory.umm.ac.id/Data%20Elmu/jurnal/J-a/Journal%20Of%20Business%20Research/Vol49.Issue2.2000/5308.pdf

The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

The management of buyers’ perceptions of waiting time by service businesses may be critical to customer satisfaction. Although reducing actual waiting time is important, what managers view as a short time to wait may feel too long to customers. Relevant literature from architecture, environmental psychology, psychology, physiology, operations management, sociology, and marketing is integrated to build a conceptual model of how the service environment may influence affect and, in turn, waiting time perception. Based on this model, propositions about how specific service environment elements (e.g., lighting, color, temperature) may influence affect and time perception are presented. Finally, a research agenda and implications for service facility design are proposed.

The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions:

Humor is often featured in consumer advertisements, yet its effects and the mechanisms by which they operate have not been fully elucidated. Previous studies have shown humor to enhance, inhibit, or have no effect on consumers' responses to advertisements. Clearly, there are boundary conditions governing the operation of humor. The authors report a program of experimentation that examines one such contingency: an individual's"need for humor." Need for humor (NFH) is a trait that refers to a person's tendency to generate and seek out humor.Humor was manipulated in three studies using print ads and NFH was measured. Dependent variables included various measures of advertising effectiveness. Results of Study 1 show the impact of humor on attitude toward the ad to be moderated by NFH, such that humor influences only higher-NFH subjects. Results of Study 2 show a similar moderating effect of NFH, which is further qualified by the need for cognition (NFC), suggesting that the motivation to process may help expl...

Moses B. Altsech

Papers

When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor

The Experience of Time As a Function of Musical Loudness and Gender of Listener

Decibels, Disposition, and Duration: the Impact of Musical Loudness and Internal States on Time Perceptions