Nannan Xi

TL;DR: This study investigates the relationships between the user interactions with gamification features and intrinsic need satisfaction in Xiaomi and Huawei online gamified communities that represent two large technology product-related online brand communities in China through a survey-based study and implies that gamification can have a substantially positive effect on intrinsic need satisfied for services users.

TL;DR: In this article, the authors investigated the relationship between gamification, brand engagement and brand equity among consumers in two online gamified brand communities and found that achievement and social interaction-related gamification features were positively associated with all three forms of brand engagement.

TL;DR: In this article , the authors conducted a 2 × 2 between-subject experiment where participants faced a shopping-related task (including navigating, movement, hand-interaction, information processing, information searching, storing, decision making, and simple calculation).

TL;DR: The results of the experiments show that the challenge-based gamification had a positive impact on student learning compared to traditional teaching methods (compared to having no treatment and treatment involving reading exercises); the effect was larger for females and for students at the School of Electrical and Computer Engineering.

TL;DR: This study systematically reviewed a body of 72 research papers that investigated the application of VR in shopping and assessed the effects of VR and related stimuli on consumer psychology and behavior in the context of shopping.