How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

Social identity theory and the organization

https://blog.mikezhang.com/files/socialcrm.pdf

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational theory of service-dominant (S-D) logic is thriving. While the fit of CE/S-D logic has been recognized, insight into this theoretical interface remains tenuous, as explored in this paper. We develop an integrative, S-D logic–informed framework of CE comprising three CE foundational processes, which are required (for customer resource integration), or conducive (for customer knowledge sharing/learning) CE antecedents. While customer resource integration, in some form, extends to coincide with CE, customer knowledge sharing/learning can also do so. We also identify three CE benefits (customer individual/interpersonal operant resource development, cocreation) as CE consequences, which can also coincide with CE. Deploying the framework, we revise Brodie et al.’s (Journal of Service Research, 14(3), 252–271, 2011) fundamental propositions of CE and apply these to customer relationship management. We conclude with theoretical and managerial implications, followed by future research avenues.

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6786&context=lkcsb_research

S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

In this paper, we develop a comprehensive model of M&A success. We integrate fundamental constructs of different schools and discuss their interdependencies with M&A success. Our theoretical framework was tested empirically across a sample of 106 SME transactions in the machinery, electronic, and logistic industries in the German-speaking part of Central Europe. The results of our study support the demand for an integrative perspective and theory on M&A. M&A success is a function of strategic complementarity, cultural fit, and the degree of integration. Strategic complementarity also positively influences cultural fit and the degree of integration. Cultural fit positively influences M&A success, but surprisingly has a negative impact on the speed and degree of integration. The degree of integration is positively related to speed of integration

/pdf/antecedents-of-m-a-success-the-role-of-strategic-3kgra2smbu.pdf

Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration

Article history: Received July 18, 2014 Accepted December 1 2014 Available online December 11 2014 This paper presents an empirical investigation to identify and rank the factors of information market development systems influencing on the market share development. The population of this survey includes all managers who work for SMEs in city of Tehran, Iran. The study selects a sample of 230 people randomly and a questionnaire is distributed among them in Likert scale. Cronbach alpha has been calculated as 0.814, which is well above the minimum desirable level. Using structural equation modeling the study has determined seven factors including valid data, information, strategic information, organizational information, supportive information, customer information, development information and data analysis, which influence market share development. Growing Science Ltd. All rights reserved. 5 © 201

/pdf/information-systems-success-the-quest-for-the-dependent-bc9e843sn8.pdf

Information systems success: the quest for the dependent variable

Customer relationship management (CRM) systems track and measure marketing campaigns over different networks. There are literally many studies associated with the implementation of CRM in different industries. This paper presents an empirical investigation to determine effective factors influencing on the success of CRM implementation. The study designs a questionnaire in Likert scale on measuring various factors and distributes it among selected employees who work for the biggest software maker firm in city of Tehran, Iran. Using principal component analysis, the study has detected five factors influencing on the succes of CRM including customer relationship technologies, customer oriented, enterprise development strategies, customer services and business plan.

/pdf/the-customer-relationship-management-process-its-measurement-349ix23zcm.pdf

The customer relationship management process: its measurement and impact on performance

Article history: Received January 28, 2014 Accepted 20 June 2014 Available online June 26 2014 Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities. This paper presents an empirical investigation to determine important factors influencing purchase decision involvement in food industry in city of Tehran, Iran. The study designs a questionnaire in Likert scale, distributes it among 270 experts in food industry and, using principle component (PCA) analysis, extracts important group of factors. The questionnaire consists of 27 questions, which is reduced to 23 questions because of sensitivity of the PCA to Skewness of data. Cronbach alpha is calculated as 0.81, which is well above the minimum acceptable level. The results indicate that there were four factors including individual differences, product validation, triggers and dependent behavior influencing purchasing decisions. © 2014 Growing Science Ltd. All rights reserved.

/pdf/measuring-purchase-decision-involvement-2e061l84qk.pdf

Measuring Purchase-decision involvement

Article history: Received October 1, 2011 Received in Revised form November, 14, 2011 Accepted 15 February 2012 Available online 27 February 2012 There are many evidences to believe that customers select their products based on brand name. Products also maintain their own characteristics, which make them differentiable from others. In this paper, we present an empirical study to determine important factors influencing customers' purchasing intend for cellular phones in capital city of Iran, Tehran. The proposed study of this paper designs a questionnaire consists of 16 questions and distribute them among 428 people. The results of the study show that there are some positive relationships between exclusive name and quality perception, between exclusive name and word of mouth advertisement, between quality perception and fidelity, between word of mouth advertisement and brand name and between brand name image and brand name. © 2012 Growing Science Ltd. All rights reserved.

/pdf/the-impact-of-brand-value-on-brand-selection-case-study-of-5bzkdy9rl1.pdf

The impact of brand value on brand selection: Case study of mobile phone selection

Article history: Received August 25, 2012 Received in revised format 25 September 2012 Accepted 4 October 2012 Available online October 6 2012 The primary objective of this paper is to detect important factors, which are influencing competitive advantage. The proposed model of this paper uses sampling technique to measure characteristics of society. There are eight independent variables for the proposed study of this paper including packaging endurance, easy distribution, customer promotion through packaging, packaging structure, packaging as silent advertiser, diversity of packaging, clean and healthy packaging and innovation in packaging. The proposed study uses structural equation modeling to either accept or reject all hypotheses associated with the proposed study of this paper. The population of this study includes all managers and experts who are involved in packaging products. We used simple sampling technique and chooses 300 from a population of 450 people who are considered as the population of this survey. Cronbach alpha was determined as 0.732, which is above the minimum acceptable level. The results confirm that all mentioned factors influence competitiveness, effectively. © 2012 Growing Science Ltd. All rights reserved.

/pdf/the-impact-of-packaging-on-product-competition-2bts28x4mf.pdf

Naser Azad

Papers

Information systems success: the quest for the dependent variable

The customer relationship management process: its measurement and impact on performance

Measuring Purchase-decision involvement

The impact of brand value on brand selection: Case study of mobile phone selection

The impact of packaging on product competition