N
Nicolae Al. Pop
Researcher at Bucharest University of Economic Studies
Publications - 36
Citations - 309
Nicolae Al. Pop is an academic researcher from Bucharest University of Economic Studies. The author has contributed to research in topics: Marketing research & Marketing management. The author has an hindex of 11, co-authored 34 publications receiving 261 citations.
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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach
TL;DR: In this article, the authors highlight the role and importance of neuromarketing research techniques in the evolution of neurosciences and explain how these techniques are used in market research.
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Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies
Corina Pelau,Nicolae Al. Pop +1 more
TL;DR: In this paper, a panel data analysis has been carried out in order to measure the relation between Hofstede's cultural dimensions and the share of renewable energies in final consumption in several European countries.
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Ethics of the Garment Retail within the Context of Globalization and Sustainable Development
TL;DR: In this paper, the authors conducted a qualitative, exploratory research, within the Romanian business environment, to outline the means by which fashion, sportswear and footwear retailers transpose within all activities of the value chain ethical norms, as well as sustainable development principles, in order to highlight the connection between sustainable development and ethical principles within the globalization.
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Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
TL;DR: In this paper, the authors analyzed vertical alliances between non-vertical retailers and manufacturing companies in this sector, and found that retailers and manufacturers see co-operation potentials in value chain activities with both low and high levels of own competence.
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A customer-oriented perspective on retail brand equity in the fashion industry
TL;DR: In this article, the authors present an analysis of customers' perception of some dimensions typical of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity, and highlight specific directions that the management of fashion retailers may take to have customers adopt a particular behavior of preference or recommendation of stores so as to increase their trust in, and appeal of the said retailers as well as the quantity of purchased goods.