Knowledge Management

Evaluating Model Fit

Rapidly increasing global competition, emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. Effective marketing is therefore crucial for organizations to survive and prosper in such an environment. Marketing is the process through which organizations develop and distribute products and services that satisfy the needs of customers. Customer satisfaction is critical to the profitable operations and growth of organizations and, as such, an integral component of modern-day marketing.

고객과 지식 Marketing

This study examines to what extent perceived corporate social responsibility (CSR) reduces employee cynicism, and whether trust plays a mediating role in the relationship between CSR and employee cynicism. Three distinct contributions beyond the existing literature are offered. First, the relationship between perceived CSR and employee cynicism is explored in greater detail than has previously been the case. Second, trust in the company leaders is positioned as a mediator of the relationship between CSR and employee cynicism. Third, we disaggregate the measure of CSR and explore the links between this and with employee cynicism. Our findings illustrate that the four distinct dimensions of CSR of Carroll (economic, legal, ethical, and discretionary) are indirectly linked to employee cynicism via organizational trust. In general terms, our findings will help company leaders to understand employees’ counterproductive reactions to an organization, the importance of CSR for internal stakeholders, and the need to engage in trust recovery.

How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust

Colloquially known as coronavirus, the Severe Acute Respiratory Syndrome CoronaVirus 2 (SARS-CoV-2), that causes CoronaVirus Disease 2019 (COVID-19), has become a matter of grave concern for every country around the world. The rapid growth of the pandemic has wreaked havoc and prompted the need for immediate reactions to curb the effects. To manage the problems, many research in a variety of area of science have started studying the issue. Artificial Intelligence is among the area of science that has found great applications in tackling the problem in many aspects. Here, we perform an overview on the applications of AI in a variety of fields including diagnosis of the disease via different types of tests and symptoms, monitoring patients, identifying severity of a patient, processing covid-19 related imaging tests, epidemiology, pharmaceutical studies, etc. The aim of this paper is to perform a comprehensive survey on the applications of AI in battling against the difficulties the outbreak has caused. Thus we cover every way that AI approaches have been employed and to cover all the research until the writing of this paper. We try organize the works in a way that overall picture is comprehensible. Such a picture, although full of details, is very helpful in understand where AI sits in current pandemonium. We also tried to conclude the paper with ideas on how the problems can be tackled in a better way and provide some suggestions for future works.

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Applications of artificial intelligence in battling against covid-19: A literature review.

The purpose of the current study is to investigate the role of the Islamic financial system in recovery post-COVID-19 and the way Fintech can be utilized to combat the economic reverberations created by COVID-19. The global financial crisis of 2008 has established the credentials of the Islamic financial system as a sustainable financial system which can save the long run interests of the average citizens around the world while adding value to the real economy. The basic ethical tenets available in the Islamic financial system make it more suited and readymade to fight the economic aftershocks of a pandemic like COVID-19. The basic principles of ethical Islamic finance have solid connections to financial stability and corporate social responsibility within the wide-reaching business context. With the emergence of Financial technology (Fintech) it has provided a missing impetus to the Islamic financial system to compete on equal ground with its conventional counterpart and prove its mettle. The study uses discourse analysis along with the content analysis to extract content and draw a conclusion. The findings of the study indicate that COVID-19 pandemic has provided the opportunity for the social and open innovation to grow and finance world have turned to open innovation to provide a speedy, timely, reliable, and sustainable solution to the world. The findings of the study provide significant implications for governments and policy makers in efficient application of Fintech and innovative Islamic financial services to fight the economic consequences of the COVID-19 pandemic.

Exploring the Role of Islamic Fintech in Combating the Aftershocks of COVID-19: The Open Social Innovation of the Islamic Financial System

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

The purpose of the paper is to assess the artificial intelligence chatbots influence on recruitment process. The authors explore how chatbots offered service delivery to attract and candidates engagement in the recruitment process. The aim of the study is to identify chatbots impact across the recruitment process. The study is completely based on secondary sources like conceptual papers, peer reviewed articles, websites are used to present the current paper. The paper found that artificial intelligence chatbots are very productive tools in recruitment process and it will be helpful in preparing recruitment strategy for the Industry. Additionally, it focuses more on to resolve complex issues in the process of recruitment. Through the amalgamation of artificial intelligence recruitment process is increasing attention among the researchers still there is opportunity to explore in the field. The paper provided future research avenues in the field of chatbots and recruiters.

https://thesai.org/Downloads/Volume10No9/Paper_1-Artificial_Intelligence_Chatbots_are_New_Recruiters.pdf

Artificial Intelligence Chatbots are New Recruiters

Higher education institutions are highly involved in business of knowledge; however they are taking responsibility of knowledge creation, sharing, transferring, storing, dissemination, reuse and learning. The purpose of this paper aims to analyze how knowledge is managed and useful in Higher education institutions. In the present study two of the highly discussed models have been studied i.e Strategic knowledge (SK) and Innovations knowledge (IK) in details. Strategic knowledge states that the basic source of knowledge is tacit and explicit, while at the other hand Innovations knowledge (IK) describes that basic source of knowledge is strategic knowledge. These Two conceptual models are designed keeping in view the available literature and currently practicing models. And finally the conceptual model of strategic knowledge (SK) and Innovations knowledge (IK) are compared. This comparison will be made by keeping in view the usefulness of Knowledge management in Higher education institutions. This paper emphasizes on how knowledge management add value to the Higher education institutions. Keywords: Knowledge management, Strategic Knowledge, Innovations Knowledge, Knowledge growth, Knowledge understanding and Higher Education Institutions.

/pdf/review-of-knowledge-management-in-higher-education-fsx7a0y6jl.pdf

Review of Knowledge Management in Higher Education Institutions

Social media has emerged as a flexible and interactive communication medium in the present digital era Contemporary businesses use social media to achieve different communication objectives However, using social media as a communication medium for corporate social responsibility (CSR) communication with stakeholders like, consumers is not well-explored in the existing literature Furthermore, prior studies have also failed to consider the blend of CSR communication and social media to achieve consumer-related outcomes, for example, their loyalty and purchase likelihood To this end, the objective of this study is to examine the relationship of the CSR communication of a bank through social media with consumer loyalty and purchase intention The current study also proposes brand admiration as a potential mediator between this relationship The data were collected from the banking consumers through a self-administered questionnaire in a developing economy The data were analyzed through the structural equation modeling (SEM) technique using AMOS software The results of the current survey confirmed that CSR communication of a bank on social media has direct and indirect, via brand admiration, relations with consumer loyalty, and purchase intentions The outcomes of this survey will be helpful for the policymakers to understand the importance of CSR communication on social media to enhance the loyalty, and purchase intention of banking consumers

Nishad Nawaz

Papers

Exploring the Role of Islamic Fintech in Combating the Aftershocks of COVID-19: The Open Social Innovation of the Islamic Financial System

The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

Artificial Intelligence Chatbots are New Recruiters

Review of Knowledge Management in Higher Education Institutions

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy