That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasi...

Music, Mood, and Marketing:

http://directory.umm.ac.id/Data%20Elmu/jurnal/J-a/Journal%20Of%20Business%20Research/Vol49.Issue2.2000/5308.pdf

The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Perceived driving safety and seatbelt usage

This study explores the interactive effects of musical and visual cues on time perception in a specific situation, that of waiting in a bank. Videotapes are employed to simulate the situation; a 2 ...

Interactive Effects of Musical and Visual Cues on Time Perception: An Application to Waiting Lines in Banks:

Background:Music has been used for therapeutic purposes since the beginning of cultural history. However, despite numerous descriptions of beneficial effects, the precise mechanisms by which music may improve human well-being remain unclear.Methods:We conducted a randomized study in ten critically i

Overture for growth hormone: requiem for interleukin-6?

35 subjects, randomly assigned to five groups in a 2 × 2 + 1 between-subjects design, performed a vigilance task under familiar rock, familiar easy-listening, unfamiliar rock, unfamiliar easy-listening, and no music conditions. Familiar music significantly increased heart rate and percent detections and also mitigated the classical vigilance decrement. Type of music had no significant effect. It was concluded that the psychological characteristics of noise are at least as important as its physical characteristics in determining level of vigilance performance.

Effects of familiarity of music on vigilant performance.

The Hebrew Academy of Language in Israel has ruled that numerical ranges shall be written from right-to-left (lower number on right, higher number on left), consistent with language direction. This pilot study investigated the effect of that rule on human performance in a simulated directional sign-reading task. Right-to-left text, followed by single digit number sets depicting a range of values were presented to sixteen native Hebrew speakers, who were asked to report whether an additional number presented separately appeared within that range. Number sets following the Hebrew text were presented from left-to-right and from right-to-left. No significant differences were found in response times between left-to-right and right-to-left conditions. However, a significant main effect of direction was found for percent errors, which were significantly higher for right-to-left than for left-to-right number sets. The rule requiring number sets to appear from right-to-left is called into question, and implication...

The Effect of Reading Direction Habit on Numerical Processing

Development and test of a motivational approach and materials for increasing use of restraints.

This study addresses the question of whether there is value to the use of animation in icon design over and above that of attracting attention. Specifically, the study asks if there is any basis in human performance for recommending for or against the use of animation in icon design. The objective was to examine the effect of animation on icon comprehension and preference at two levels of complexity, as measured in the context of a supermarket-shopping computer program. Results suggest that animation can contribute to users' comprehension of icons that represent commands, and that this contribution may be greater for commands of higher levels of abstraction. Specifically, it appears that simple icons are more comprehensible than complex ones for commands of lower levels of abstraction, while complex icons are more comprehensible than simple ones for commands of higher levels of abstraction. Moreover, animation of complex icons that represent abstract commands may improve icon comprehension far more than a...

Norman D. Schwalm

Papers

Effects of familiarity of music on vigilant performance.

The Effect of Reading Direction Habit on Numerical Processing

Development and test of a motivational approach and materials for increasing use of restraints.

Can Icon Animation Enhance Human Performance… Or is it Just Another Gimmick?: