Product managers have a unique position in the organizational hierarchy. Neither line nor staff executives, they are responsible for planning and managing the activities of the firm's revenue gener...

Strategic Marketing Planning by Product Managers—Room for Improvement?:

Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.

Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971–1975

Successful implementation of a corporate strategic plan requires the support of all individuals in the organization, some of whom play different, and possibly conflicting, roles. Cohesiveness withi...

Effects of Group Cohesiveness on Attitude Polarization and the Acquisition of Knowledge in a Strategic Planning Context

Measurement of attitudes toward and evaluation of U.S. efforts in consumerism have been receiving increased attention. Most evaluation has focused on intracultural measures. An alternative would be...

Development of a Cross-Cultural Instrument to Measure the Attitudes of Consumers and Business People toward Consumerism:

Social Norms and the Price of Zero

D ESPITE predictions that today's consumer movement would subside as its predecessor had subsided, consumerism continues to grow in both scope and support as society proceeds through the 1970s. An earlier wave of the consumer movement, stimulated by Upton Sinclair's expose of the meat packing industry, created action and attention for a while and then diminished. However, the current consumerism movement appears to be becoming increasingly institutionalized, as evidenced by the formation at all levels in government of new agencies to represent and protect the consumer interest. Some examples are the Office of Consumer Affairs, now located in the Department of Health, Education, and Welfare, and the Consumer Product Safety Commission. The creation of a federal Consumer Protection Agency is likely in the near future, while state and local government agencies set up to protect consumer interests continue to expand. Other countries are also struggling with adequate representation of consumer rights.' Previous studies on consumerism focused on the deficiencies of the market system, the specific causes of consumerism, the semantic problem that exists between businessmen and their critics, and general attitudes on the part of consumers about specific marketing activities.' The focus of

Consumerism and Marketing Management: How do consumers perceive consumerism … and what are the implications of these perceptions for marketing managers?

This article reports a survey on the extent to which societal issues are covered in marketing curricula. An analysis of the data indicated that cautious optimism is warranted regarding marketing ed...

Norman Kangun

Papers

Consumerism and Marketing Management: How do consumers perceive consumerism … and what are the implications of these perceptions for marketing managers?

Societal Issues in the Marketing Curriculum: An Optimistic Assessment: