Corporate responsibility for sustainable development: a review and conceptual comparison of market- and stakeholder-oriented strategies

Resources and digital export: an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce

The development of international e-commerce in retail SMEs: An effectuation perspective

Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.crr.1540120.pdf

The Expressive Organization: Linking Identity, Reputation and the Corporate Brand

Purpose – The purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer. Design/methodo ...

/pdf/it-s-a-new-game-out-there-e-commerce-in-internationalising-2ymwa0ndp2.pdf

“It’s a new game out there”: e-commerce in internationalising retail SMEs

Private public partnerships (PPP) have been pointed out as institutional conditions that may promote corporate responsibility (CR). Yet, like other relationships, PPP is assumed to rarely succeed by coincidence. A context bound comparative case analysis provides an illustration of how major food retail actors, ICA, KF-Coop and Axfood (accounting for 87% of the Swedish market) view the conditions for the development of a fruitful PPP as part of a CR strategy. Personal interviews with top management representatives based on thematic questions in retail corporations as well as NGOs serve as primary empirics.

The logic behind partnerships is simple, but in reality, the cases show that conditions for PPP are associated with many challenges and strategic decisions. A conscientious selection of partners, shared objectives for the partnership and a perceived win-win situation are desired conditions. A wish for exclusivity from the corporate partners on the other hand proves counterproductive for the NGOs.

Private-public partnerships: corporate responsibility strategy in food retail

Private-Public Partnerships - Collaborating for a sustainable business in Sweden

Purpose– The objective of this paper is to understand how corporate social responsibility issues are managed through a multi-stakeholder dialogue and reflected in category management decisions. Design/methodology/approach– The paper is based on a qualitative research design following a case study approach to understand the associated conditions and challenges when addressing complex corporate responsibility issues.  Findings–Food retailers are particularly exposed given their central position in the supply chain. One way for retailers to differentiate is by taking responsibility for what is being offered to the consumers, referred to as category management. An extended stakeholder dialogue offers valuable exchange of knowledge and an opportunity to balance a wide set of values and interests. Corporate challenges are associated with the selection of dialogue partners, trust, shared value creation and the underlying query of corporate raison d’etre. Limitations – The case adopts a corporate perspective of the second largest food retailer in Sweden. It serves as a contemporary contextualized example, where the underlying reasoning could be extended to other retailers. Implications– The paper contributes to the understanding of stakeholder management in relation to the character of an organization, when it comes to strategic decisions related to retail portfolio management. It seeks to understand what the role of category management as a CSR tool could be. Contribution – Corporate Social Responsibility offers an extended perspective of values and criteria for evaluating organizational performance, which is founded in economic, social and environmental aspects of corporate conduct. The case offers a unique perspective on how a traditional company rationalizes choices and decisions that go beyond pure profit maximization objectives. It aims at academic persons as well as practitioners in the field.

Nurgül Özbek

Papers

The development of international e-commerce in retail SMEs: An effectuation perspective

“It’s a new game out there”: e-commerce in internationalising retail SMEs

Private-public partnerships: corporate responsibility strategy in food retail

Private-Public Partnerships - Collaborating for a sustainable business in Sweden

Exploring Corporate Social Responsibility in food retail category management