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Osmud Rahman

Researcher at Ryerson University

Publications -  38
Citations -  658

Osmud Rahman is an academic researcher from Ryerson University. The author has contributed to research in topics: Clothing & Consumer behaviour. The author has an hindex of 13, co-authored 34 publications receiving 503 citations.

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“Cosplay” : imaginative self and performing identity

TL;DR: In this article, a quasi-ethnographic approach including participation, observation, photography, and in-depth interviews was employed to understand the underlying motives and experiences of those engaged in cosplay activities.
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The effects of mall personality and fashion orientation on shopping value and mall patronage intension

TL;DR: Wang et al. as discussed by the authors used Partial Least square Structural Equation Modeling (PLS SEM) to analyze the survey responses from 324 shopping mall patrons in Wuhan.
Journal Article

The Influence of Visual and Tactile Inputs on Denim Jeans Evaluation

TL;DR: In this article, the authors investigated how visual and tactile inputs might influence consumers' evaluative processes when they shop for a pair of denim jeans and found that consumers do not merely use specific product cues to judge a product's inherent functional or concrete qualities such as weight, thermal properties, but also link various cues to higher or abstract values such as social, psychological and sensorial benefits/pleasure.
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Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects

TL;DR: In this article, the authors explore and investigate the functional and aesthetic attributes of denim jeans and the perceptions and behaviours generated within the youth market in order to understand the varied considerations a consumer makes in her purchasing decisions, and within a cross-national context.
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Sustainable practices and transformable fashion design – Chinese professional and consumer perspectives

TL;DR: In this paper, the authors explore various techniques for creating transformable clothing and gain a deeper understanding of how individuals (entrepreneurs, designers, professors, and consumers) respond to their perceptions of transforming clothing, and issues of sustainability in China.