‘Masstige’ marketing: A review, synthesis and research agenda

There is a need to extract meaningful information from big data, classify it into different categories, and predict end-user behavior or emotions. Large amounts of data are generated from various sources such as social media and websites. Text classification is a representative research topic in the field of natural-language processing that categorizes unstructured text data into meaningful categorical classes. The long short-term memory (LSTM) model and the convolutional neural network for sentence classification produce accurate results and have been recently used in various natural-language processing (NLP) tasks. Convolutional neural network (CNN) models use convolutional layers and maximum pooling or max-overtime pooling layers to extract higher-level features, while LSTM models can capture long-term dependencies between word sequences hence are better used for text classification. However, even with the hybrid approach that leverages the powers of these two deep-learning models, the number of features to remember for classification remains huge, hence hindering the training process. In this study, we propose an attention-based Bi-LSTM+CNN hybrid model that capitalize on the advantages of LSTM and CNN with an additional attention mechanism. We trained the model using the Internet Movie Database (IMDB) movie review data to evaluate the performance of the proposed model, and the test results showed that the proposed hybrid attention Bi-LSTM+CNN model produces more accurate classification results, as well as higher recall and F1 scores, than individual multi-layer perceptron (MLP), CNN or LSTM models as well as the hybrid models.

Bi-LSTM Model to Increase Accuracy in Text Classification: Combining Word2vec CNN and Attention Mechanism

Virtual and augmented reality: Advancing research in consumer marketing

The luxury sector thus far has received scant attention from sustainable development activists and watchgroups. Yet, this focus is changing. Even if other sectors may be more relevant to the cause of sustainability, luxury brands that have gained intact reputations for sustainability must take care to maintain it. Therefore, the present research investigates the level of sensitivity of actual luxury buyers to the cause of sustainable development, insofar as it concerns the luxury sector, luxury brands and their purchases. Do consumers' attitudes towards sustainability spill over to their opinions about the sustainability of luxury itself, or is luxury a world apart? The findings show that luxury buyers have ambivalent attitudes, such that they consider luxury and sustainability somewhat contradictory, especially with regard to the social and economic harmony facet of sustainable development.

Is luxury compatible with sustainability? Luxury consumers' viewpoint

“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

Understanding the use of Virtual Reality in Marketing: a text mining-based review

Purpose




The purpose of this paper is to explore the effect of social influence and individual vanity on passion for fashion of clothes and accessories and the mediating role of exhibitionist tendency.




Design/methodology/approach




The study was conducted in two phases. The first was exploratory (n=109), using online panel interviews, carried out among a sample of fashion enthusiasts. The quantitative phase (n=425). Shopping mall intercept field survey methodology has been utilised to collect data. Consumers who just completed their shopping and were about to leave the shopping malls were approached by trained interviewers.




Findings




The content analysis of phase 1 yielded four major aspects and more two aspects less cited that participants seek in posts and online information that motivate them for shopping, such as inspirational outfits, products and brands posted, self-identification with the style, value for money, friends and fashion magazines and runway shows. The findings of phase 2 reveal that the social influence is more important than individual vanity in enhancing the desire to buy and use fashion clothes and accessories. Further, the exhibitionist tendency acts as a mediator between passionate desire for fashion and self-expression word-of-mouth.




Originality/value




As far as authors know, this is the first attempt to explore the effect of two components of narcissism in fashion context and to analyse the social and individual influence on passionate desire to use fashion.

A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour

The main purpose of the current study is to analyse how desire, perceived self, social values and involvement are related to consumer engagement in the fashion luxury industry. A sample of 295 fashion luxury consumers participate in the study. Findings suggest that desire is the most significant driver of consumer engagement; subjective well-being (SWB) acts as an outcome of consumer engagement; and past experience has an important role in the relationship between engagement and SWB. The article also provides managerial implications, lists out the limitations of current research and offers scope for further research.

Engaging fashion consumers in social media: the case of luxury brands

While underscoring the importance of customer (patient) satisfaction in fostering efficient delivery of healthcare services, researchers from the developed world explored the whole gamut of influen...

Padma Panchapakesan

Papers

Understanding the use of Virtual Reality in Marketing: a text mining-based review

A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour

Engaging fashion consumers in social media: the case of luxury brands

Customer Satisfaction in Indian Hospitals: Moderators and Mediators

How to achieve subjective well-being through medical tourism: the engagement process through credibility, desire and experience