This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Research methods in business studies

Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process

Does Agile work? - A quantitative analysis of agile project success

Purpose – The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurchase intentions within the context of online shopping.Design/methodology/approach – Data collected from 360 PCHome online shopping customers provides strong support for the proposed research model. PLS (partial least squares, PLS‐Graph version 3.0) is used to analyse the measurement and structural models.Findings – The study shows that trust, perceived ease of use, perceived usefulness and enjoyment are significant positive predictors of customers' repurchase intentions.Research limitations/implications – The data are collected from a single online shopping store – the generalisation of the model and findings to other online stores requires additional research. Our findings imply that the five dimensions of e‐servi...

Determinants of customer repurchase intention in online shopping

Management Research Methods, first published in 2007, is a comprehensive guide to the design and conduct of research in management-related disciplines such as organisational behaviour, human resource management, industrial relations, and the general field of management. Specifically, the text begins by providing an overview of the research process and in subsequent chapters explains the major types of design used in management research (correlational field studies, experimental and quasi-experimental designs, case studies, historical analysis, and action research). There are also chapters that describe the methods of data collection (interviews, questionnaires, documentation and observation) commonly employed by management researchers. In addition, the text examines the issues of reliability and validity, the construction of multi-item scales, and the methods of quantitative and qualitative analysis. The text concludes with a practical guide explaining how to report research findings and a discussion of the ethical issues in the conduct and practice of research.

Management Research Methods

Designed to lead readers through the entire research process from start to finish, the text is divided into three parts. Essentials of Research: this section introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with all research undertakings. Research Set-Up: now readers are familiar with the research process, this section introduces the different types of research. Beginning with a chapter on qualitative research, this part also features chapters on sampling strategies, interviews, surveys, observational research, ethnography and ends with a chapter on experiments. Conducting the Research: this third section illustrates how best to conduct research, exploring the theory and practice of secondary data, measurements, field work and questionnaires. The text ends with a chapter that explains how best to write and present your research once it is complete, an essential skill for any good researcher!A fourth part of the book (which covers the Statistical Background of research) is made available to readers on a CD-ROM that comes free with every copy of "Business Research Methods". Designed to be used easily in conjunction with the text by those that need a more statistical perspective on research, the CD includes chapters on exploring, displaying and examining data, testing hypothesis, measuring association and an overview on multivariate analysis. Providing integrated coverage of advanced statistical methods, techniques and analysis, these chapters provide the perfect add-on for those that need it. Indexed and page numbered, it can be used easily in conjunction with the rest of the text.

Pamela S. Schindler

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Business research methods

Business research methods 12th ed.

Business Research Methods -11/E.

Business research method

Business Research Methods, 12th Edition