While the growth of business-to-consumer electronic commerce seems phenomenal in recent years, several studies suggest that a large number of individuals using the Internet have serious privacy concerns, and that winning public trust is the primary hurdle to continued growth in e-commerce. This research investigated the relative importance, when purchasing goods and services over the Web, of four common trust indices (i.e. (1) third party privacy seals, (2) privacy statements, (3) third party security seals, and (4) security features). The results indicate consumers valued security features significantly more than the three other trust indices. We also investigated the relationship between these trust indices and the consumer's perceptions of a marketer's trustworthiness. The findings indicate that consumers' ratings of trustworthiness of Web merchants did not parallel experts' evaluation of sites' use of the trust indices. This study also examined the extent to which consumers are willing to provide private information to electronic and land merchants. The results revealed that when making the decision to provide private information, consumers rely on their perceptions of trustworthiness irrespective of whether the merchant is electronic only or land and electronic. Finally, we investigated the relative importance of three types of Web attributes: security, privacy and pleasure features (convenience, ease of use, cosmetics). Privacy and security features were of lesser importance than pleasure features when considering consumers' intention to purchase. A discussion of the implications of these results and an agenda for future research are provided.

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Trustworthiness in electronic commerce: the role of privacy, security, and site attributes

Inevitably, reading is one of the requirements to be undergone. To improve the performance and quality, someone needs to have something new every day. It will suggest you to have more inspirations, then. However, the needs of inspirations will make you searching for some sources. Even from the other people experience, internet, and many books. Books and internet are the recommended media to help you improving your quality and performance.

The Logic and Limits of Trust

http://onemvweb.com/sources/sources/initial_trust_new_customers.pdf

The development of initial trust in an online company by new customers

Collaborative consumption, often associated with the sharing economy, takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. In this paper, a framework on the determinants of choosing a sharing option is developed and tested with two quantitative studies by applying partial least squares path modeling analysis. In study 1, users of the B2C car sharing service car2go (N = 236), and in study 2, users of the C2C online community accommodation marketplace Airbnb (N = 187) are surveyed. The results reveal the satisfaction and the likelihood of choosing a sharing option again to be predominantly explained by determinants serving users' self-benefit. Utility, trust, cost savings, and familiarity were found to be essential in both studies, while service quality and community belonging were identified solely in study 1. Four proposed determinants had no influence on any of the endogenous variables. This applies to environmental impact, internet capability, smartphone capability, and trend affinity. Finally, research and managerial implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd.

Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

In e‐commerce, loyal customers are considered extremely valuable. Loyalty is generally attributed to satisfaction with the quality of service. Since online transactions involve many uncertainties for the customer, trust is a condition for exchange. Trust in the electronic medium – here called “e‐trust” – is believed to increase online customer loyalty, but empirical confirmations are scarce. The present study empirically investigates the roles of service quality, satisfaction and trust in an e‐commerce context. In the study, e‐trust is found to directly affect loyalty. The e‐service quality dimension of assurance, i.e. trusting the merchant, influences loyalty via e‐trust and e‐satisfaction. Other e‐quality dimensions, such as ease of use, e‐scape, responsiveness, and customization influence e‐loyalty mainly indirectly, via satisfaction. Managerial implications and suggestions for further research are provided.

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Comfort your online customer: quality, trust and loyalty on the internet

In e‐commerce, trust becomes an essential prerequisite for customer relationship building. Drawn from established theoretical work on trust and relationship marketing, a model is proposed aiming to help in highlighting the differences between traditional and e‐commerce and to facilitate thinking as to how trust can be built in virtual environments. Conceptualized in the context of an electronic servicescape, the model helps to demonstrate how agent and virtual reality technologies can facilitate the expressiveness required for the formation of trust through iterative interaction with promises being made, enabled and fulfilled.

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Trust and relationship building in electronic commerce

An approach and model for assessing the business value of e-banking distribution channels: evaluation as communication

Digital forensics is the science of collecting evidence often used in a court of law to prosecute those who engage in digital activities that are deemed unlawful. "Digital Crime and Forensic Science in Cyberspace" is unique in putting together a number of contributions from leading experts in digital forensics and associated fields, making information on this new and complex subject available in one source of reference that addresses its multifaceted nature. The chapters in this book depict the nature of the crime and the motives of the criminals before proceeding to analyze the type of attacks one must understand in order to be prepared. "Digital Crime and Forensic Science in Cyberspace" also covers incident preparedness and the tools that are available to the digital investigator, as well as issues that pertain to the education and skills that this new professional must be able to display.

Digital Crime And Forensic Science in Cyberspace (N/A)

As a key issue for the successful proliferation of e-commerce, trust is fast becoming the focus of many IS research initiatives This paper presents a review and categorization of the trust literature in e-commerce aiming to provide the state of the art as far as research is concerned Five categories of trust in e-commerce are identified and analyzed into three major dimensions, namely determinants, approaches and consequences Our analysis indicates a lack of research regarding processes for the development of trust and relationship building The paper seeks to fill this gap by proposing a theoretical model for the formation of trust in customer-business relationships

/pdf/investigating-trust-in-e-commerce-a-literature-review-and-a-yyltfg9f4r.pdf

Investigating trust in e-commerce: a literature review and a model for its formation in customer relationships

The purpose of this paper is to raise awareness and identify a number of challenges regarding the issue of data warehouse interoperation in Web-based collaborative environments. Adopting system and information quality as success variables, we argue that existing works fell short of addressing complex issues that relate to their refreshment and extent far beyond view maintenance solutions within single warehouses. Considering a solution that approaches warehouse refreshment as a business process in a federation of data warehouses, we define a special kind of materialized view that emanates from such an environment, provide a roadmap for implementing the appropriate warehousing architecture, and give some preliminary empirical results.

Panagiotis Kanellis

Papers

Trust and relationship building in electronic commerce

An approach and model for assessing the business value of e-banking distribution channels: evaluation as communication

Digital Crime And Forensic Science in Cyberspace (N/A)

Investigating trust in e-commerce: a literature review and a model for its formation in customer relationships

Data Warehousing Interoperability for the Extended Enterprise