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Patricia Jaspers
Researcher at Wageningen University and Research Centre
Publications - 1
Citations - 21
Patricia Jaspers is an academic researcher from Wageningen University and Research Centre. The author has contributed to research in topics: Consumption (sociology) & Moderation. The author has co-authored 1 publications.
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Flexitarianism in the Netherlands in the 2010 decade: Shifts, consumer segments and motives
TL;DR: In this paper, two online surveys have been conducted among Dutch adults, one in 2011 (n=1253) and one in 2019 (n =1979) and similar consumer segments were identified: two meat-oriented segments (compulsive meat eaters and meat lovers) and three segments of meat reducers (unconscious, potential and conscious flexitarians).