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Paul Herbig
Researcher at Texas A&M International University
Publications - 155
Citations - 4427
Paul Herbig is an academic researcher from Texas A&M International University. The author has contributed to research in topics: Marketing management & Marketing strategy. The author has an hindex of 33, co-authored 155 publications receiving 4250 citations. Previous affiliations of Paul Herbig include Jacksonville State University & Trine University.
Papers
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The relationship of reputation and credibility to brand success
Paul Herbig,John Milewicz +1 more
TL;DR: In this paper, the importance of a firm's reputation to the success or failure of its brands, the effect on the firm's brand when reputation decays, how important it is for a firm to maintain or advance I reputation; how a brand's reputation can be transferred to other products.
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A model of reputation building and destruction
TL;DR: In this article, a competitive credibility model of reputation building is formulated and tested through simulation, and results are reported and discussed, and the model is used to quantify the reputation concept through competitive evaluation.
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Culture and innovation
Paul Herbig,Steve Dunphy +1 more
TL;DR: The relationship between culture and innovation was explored in this article, where the authors pointed out that cultures emphasizing individualism and freedom are more likely to be creative and therefore to benefit more from innovative ideas.
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Confucian roots in China: a force for today′s business
TL;DR: The authors identifies the aspects of Confucianism which are relevant to those seeking to understand the Chinese business environment and identifies the ways in which Confucians still influence current thinking, such as strong feelings of a social hierarchy and a strong sense of family as the basic unit of production.
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Evaluating the Brand Extension Decision Using a Model of Reputation Building
John Milewicz,Paul Herbig +1 more
TL;DR: In this article, the importance of a firm's reputation to the success or failure of its brands is discussed and the effect on the firm's brands when a firm′s reputation decays.