P
Pedro R. Palos-Sanchez
Researcher at University of Seville
Publications - 80
Citations - 1487
Pedro R. Palos-Sanchez is an academic researcher from University of Seville. The author has contributed to research in topics: Tourism & Computer science. The author has an hindex of 18, co-authored 63 publications receiving 805 citations. Previous affiliations of Pedro R. Palos-Sanchez include University of Extremadura & University of La Rioja.
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Understanding the Digital Marketing Environment with KPIs and Web Analytics
TL;DR: The aim of this article is to survey the various DM metrics to determine and address the following question: What are the most relevant metrics and KPIs that companies need to understand and manage in order to increase the effectiveness of their DM strategies?
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Detecting indicators for startup business success: Sentiment analysis using text data mining
TL;DR: This research has detected that the topics with positive feelings for the identification of key factors for the startup business success are startup tools, technology-based startup, the attitude of the founders, and the startup methodology development.
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A study of the effects of programmatic advertising on users' concerns about privacy overtime
TL;DR: Analyzing the influence that Perceived Usefulness of Programmatic Advertising has on the user's Concern about Privacy to find out how improvements in the effectiveness of programmatic advertising might increase the users' concern for privacy and whether this relationship changes over time.
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The Collaborative Economy Based Analysis of Demand: Study of Airbnb Case in Spain and Portugal
TL;DR: This paper aims to demonstrate the efforts towards in-situ applicability of EMMARM, which aims to provide real-time information about the development of e-commerce and its applications in the hospitality and tourism industry.
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Cloud computing (SaaS) adoption as a strategic technology: results of an empirical study
TL;DR: The results of this study reflect what critical factors should be considered and how they are interrelated and show the organizational demands that must be considered by those companies wishing to implement a real management model adopted to the digital economy, especially those related to cloud computing.