Basics of qualitative research: Grounded theory procedures and techniques

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

Out of the Crisis

We may not be able to make you love reading, but archaeology of knowledge will lead you to love reading starting from now. Book is the window to open the new world. The world that you want is in the better stage and level. World will always guide you to even the prestige stage of the life. You know, this is some of how reading will give you the kindness. In this case, more books you read more knowledge you know, but it can mean also the bore is full.

The archaeology of knowledge

Human beings are described by many spiritual traditions as ‘blind’ or ‘asleep’ or ‘in a dream.’ These terms refers to the limited attenuated state of consciousness of most human beings caught up in patterns of conditioned thought, feeling and perception, which prevent the development of our latent, higher spiritual possibilities. In the words of Idries Shah: “Man, like a sleepwalker who suddenly ‘comes to’ on some lonely road has in general no correct idea as to his origins or his destiny.” In some religious traditions, such as Christianity and Islam, the myth of the ‘Fall from the Garden of Eden’ symbolizes the loss of the primordial state through the veiling of higher consciousness. Other traditions use similar metaphors to describe the spiritual condition of humanity:

The Human Condition.

What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

Purpose – The purpose of this paper is to investigate the role of frontline employees in service innovation from a service-dominant logic (SDL) perspective. Frontline employees lack a formal innova ...

Value proposition test-driving for service innovation: how frontline employees innovate value propositions

Consumers have entered the world of contemporary organizations. They are even being reconsidered as workers. This article contributes to the body of literature on this theme by focusing on collaborative marketing, which is the organization of marketing work conducted jointly by marketing professionals and consumers. This article draws on the ethnographic study of a collaborative marketing programme organized by the carmaker Alfa Romeo that engaged Alfisti, the enthusiastic consumers of the Alfa Romeo brand. Previous research has analysed work carried out by consumers. This article instead analyses the organization of consumer work and what marketing professionals do to integrate consumer work into their marketing work. This article concludes that marketing professionals control working consumers as if they were wage labourers, which most consumers do not appreciate. Conversely, working consumers compel marketers to engage in social and emotional labour, which marketers are not accustomed to and try to limit.

Marketing with working consumers: The case of a carmaker and its brand community

This article outlines a framework of the transformation from the goods-dominant (G-D) to the service-dominant (S-D) logic in firms based on a case study of a bank. Drawing from institutional logic and practice theory, the article also contributes by discussing how the transformation from the G-D to the S-D logic takes place by means of the enactment of value creation practices and how such transformations are driven by institutional entrepreneurs and by conflicts between institutional logics. In addition, the article argues that the studied transformation is interwoven with changes in the professional identities of employees. Managerial implications include how managers may draw on the presented framework to transform their firm and its employees.

Transforming from the goods to the service-dominant logic

The aim of this conceptual article is to both provide a critical review of research into value co-destruction (VCD) and outline a common conceptual framework in order to better understand and guide...

Value co-destruction: Review and conceptualization of interactive value formation:

In this article, we analyze the managerialistic ideology of marketing theory by focusing on “customerism”—the customer-oriented managerialism that characterizes marketing. As an ideology, customeri...

Per Skålén

Papers

Value proposition test-driving for service innovation: how frontline employees innovate value propositions

Marketing with working consumers: The case of a carmaker and its brand community

Transforming from the goods to the service-dominant logic

Value co-destruction: Review and conceptualization of interactive value formation:

Extension in the Subjectifying Power of Marketing Ideology in Organizations A Foucauldian Analysis of Academic Marketing