P
Petter Bae Brandtzæg
Researcher at SINTEF
Publications - 62
Citations - 4165
Petter Bae Brandtzæg is an academic researcher from SINTEF. The author has contributed to research in topics: Social media & New media. The author has an hindex of 26, co-authored 61 publications receiving 3259 citations. Previous affiliations of Petter Bae Brandtzæg include University of Oslo & Norwegian Institute of Technology.
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Book ChapterDOI
Why People Use Chatbots
TL;DR: The study identifies key motivational factors driving chatbot use; the most frequently reported motivational factor is “productivity”; chatbots help users to obtain timely and efficient assistance or information.
Journal ArticleDOI
Too Many Facebook “Friends”? Content Sharing and Sociability Versus the Need for Privacy in Social Network Sites
TL;DR: The interviews revealed that Facebook users in all age groups reported more contact with several different groups of people, which reflects different types of social capital, and a significant difference between younger and older adults in time completion and task completion related to Facebook settings.
Book ChapterDOI
Why People Use Social Networking Sites
Petter Bae Brandtzæg,Jan Heim +1 more
TL;DR: This study combines a large-scale quantitative and qualitative research design, by asking 1,200 SNS users an open question regarding their reasons for using SNSs, to contribute to the understanding of how to develop successful social networking online.
Journal ArticleDOI
Social Networking Sites: Their Users and Social Implications — A Longitudinal Study
TL;DR: Results indicate that Socializers report higher levels of social capital compared to other user types, and males, and in particular males, reported more loneliness than nonusers.
Journal ArticleDOI
Understanding the new digital divide-A typology of Internet users in Europe
TL;DR: It is found on a cross-national level that age and Internet access are the most salient predictors, whereas gender and household seems to be less relevant, however, the amount of variance explained differs between countries.