Positioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor.,The research uses a mixed research method approach that includes two complementary studies. First, a three-round Delphi study with domain experts is used to develop a store layout classification scheme (Study 1), resulting in five distinct types of store layout. Subsequently, 3D online retail stores that use the five layouts are designed and developed. These serve as treatments of a laboratory experimental design, which is used to assess layout impact on a number of attitudinal and behavioral variables (Study 2).,Five distinct types of store layout have been identified in Study 1, and their distinctive features are presented. The findings of Study 2 indicate that online shopping enjoyment, entertainment and ease of navigation are influenced by the store layout types of 3D online environments. Specifically, the “avant-garde” layout type facilitates the ease of navigation of customers in the store and provides a superior online customer experience. The “warehouse”’ adopts long aisles for the display of products, which simplifies the comparison of products, whereas the “boutique” layout was found to be the best in terms of shopping enjoyment and entertainment. The “department” layout shares many common characteristics with traditional department stores, providing an entertaining and enjoyable store, whereas the “pragmatic” layout emphasizes low system requirements.,The paper presents characteristics that make store layouts effective for different aspects of online customers’ experience and identifies opportunities that 3D online store designers and retailers can explore for the provision of enhanced, customized services to online customers.,This paper examines recent technological developments in store design and visual merchandising. It identifies five layout types of 3D online stores, which are different from those of brick–and–mortar and 2D online stores, and investigates their impact on consumer behavior. Further, the paper examines how each layout type influences online shopping enjoyment, entertainment, ease of navigation, online customer experience and, in turn, purchase and word-of-mouth intentions. Finally, the paper examines the moderating role of telepresence. Individuals with high sense of telepresence conceive 3D environments as “real” and are more concerned about the attributes that trigger the sense of enjoyment they experience while browsing.

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Store layout effects on consumer behavior in 3D online stores

Desde el siglo pasado hemos presenciado una evolucion constante de las tecnicas de comunicacion publicitarias en un intento de adaptacion a las nuevas realidades sociales del mercado. Como recurso estrategico, la Neurociencia aporta una nueva perspectiva al permitir explorar aquellos motivos dificiles de verbalizar o inconscientes que hay detras de los comportamientos de los consumidores. El presente trabajo tiene como objetivo descubrir la relacion entre las emociones inducidas en los mensajes publicitarios audiovisuales y su impacto en el recuerdo de los sujetos. Para alcanzar este objetivo se ha realizado un experimento con ocho mensajes publicitarios audiovisuales (seis representativos de seis emociones basicas: alegria, sorpresa, ira, asco, miedo y tristeza; y dos racionales) en el que se han utilizado, por un lado, tecnicas de Neuromarketing como son la actividad electrica cardiaca (ECG) y la actividad electrica de la dermis (AED) de los sujetos; y, por otro, una tecnica de investigacion convencional, un cuestionario aplicado a los sujetos que han participado en la investigacion. Los resultados ponen de manifiesto variaciones en las medidas realizadas en los mensajes correspondientes a la alegria, la sorpresa y la ira, mientras que, tanto para el recuerdo sugerido del mensaje trasmitido como para la actividad del anunciante, el anuncio con mejores resultados ha sido el de la tristeza, anuncio que tambien ha sido considerado el mas atractivo para los sujetos participantes.

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Evaluación de las respuestas emocionales a la publicidad televisiva desde el Neuromarketing

How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector

Marketing channels have faced rapid structural and functional transformations during the last few decades. While a large body of research has been devoted to understanding the supply-side aspects o...

Consumer response to marketing channels: A demand-based approach

This paper intends to analyze the impact of store layout, ambient factors, and employees on impulsive decision-making among female customers visiting the apparel outlets. The responses were collected through a single-stage mall intercept survey method using a structured questionnaire from 385 respondents in leading apparel stores in selected Tier I and Tier II cities in the state of Karnataka, India. The responses were analyzed using multiple regression analysis. Constructs such as store layout, ambience and employees were found to be significantly positively correlated with impulse buying behavior. The variables largely explain the variation in impulse buying under store ambiance. Except ‘attention to the window display’ and ‘friendly staff’ all other twelve variables considered in the study were found to have significant impact on the impulse buying behavior. Though store ambiance, well-structured layout, and pleasant shopping experience are essential determinants of customer satisfaction, the study results imply that the number of store staff and sales skills are critical aspects of impulse buying in the apparel business and true assets to the retail organization. Additionally, poor customer interaction, staff shortage, and high employee attrition could discourage the store’s revenue generation.

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Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements

Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers into buyers. The primary motivation to study store image has been to investigate the store atmospherics & store layout as a predictor of consumer behaviour and store performance..This paper enhances previous conceptualizations of store image by introducing the concept referred to as retail shoppability. The quantitative research focused on identifying those store image attributes perceived as important by a selected group of consumers. The goals of this paper are (1) to argue that store image, as it has been previously developed by marketing academics, is a necessary but insufficient construct to understand store performance and consumer behavior and (2) to discuss the enhanced conceptual and operational benefits of store equity as compared with store image. To accomplish these goals, the paper discusses the conceptualization and operationalization of customer-based store equity by explicitly comparing the concept of store atmospherics & store layout and discusses the implications for marketing practitioners by identifying the considerations for building and managing customer-based store equity.

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Retail Shoppability: The Impact Of Store Atmospherics & Store Layout On Consumer Buying Patterns

In recent years, a new tool of marketing research has evolved i.e. neuromarketing, which makes use of brain research in a managerial context, has gained increasing popularity in the academic literature as well as the practical world. Neuromaketing, that caught fancy of imagination of advertisers in early 2002, aptly cuts down the path and process probing minds and makes it considerably simpler for the advertisers. Paper studies the conceptual role of neuromarketing as an effective tool for marketer in new era of markets research for our today's intelligent buyer. The objectives of our study focus on the stance and emergence of nueromarketing as well as the practices involved in current scenario as neuroimaging, EEG, FMRI, Eye Tracking etc. Paper measure the consumer dialectic consumers contradict themselves, saying what they want, but doing what they feel” Nowdays marketing research has been oriented towards four components of consumers as: physical body, mind, heart and spirit with the help of practices of Neuromarketing.

Neuromarketing: An Emerging Tool of Market Research

Mystery shopping got its start almost a century ago when trained "secret shoppers" were used to anonymously evaluate a business' operation and to measure employee integrity. The industry has evolved, as have the names used to describe it: secret shopping, performance monitoring or even customer research. This paper enhances previous conceptualizations of customer image and perception by introducing the concept referred to as Customer Intelligence management and its tool as mystery shopping. The exploratory research focused on identifying the concept of customer intelligence management and requirement of trained mystery shop auditors to tap the customer intelligence. The goals of this paper are (1) to discuss the enhanced conceptual and operational benefits of mystery shopping in respect of brand positioning. (2) to discussed the requirement of shop auditor to measure customer intelligence 3) Components constructed to train the shop auditors. To accomplish these goals, the paper discusses the conceptualization and operationalization of this measurement tool as mystery shopping. Ethical code for this measurement tool and discusses the implications for marketing practitioners by identifying the considerations for evaluating and managing customer-intelligence management.

/pdf/mystery-shopping-measurement-tool-for-customer-intelligence-18cr4pxbbw.pdf

Mystery Shopping: Measurement Tool for Customer Intelligence Management

Self-ligating brackets, as the name suggests, do not use any steel ligature wires or elastic ligature modules in holding the archwires into the bracket slots. Rather they have their own mechanics of holding the archwire, either by a clip already in the bracket or a sliding lock mechanic in the bracket. These brackets can be active or passive depending on how the wire is engaged in between the slot and the self-ligating mechanism. In this review article, various systems of self-ligating brackets have been shown as they have been introduced from the past since their introduction in the early 1930s to the present.
 

Keywords: Ligature wires, Elastomeric ligatures, SmartClip, Damon

https://www.ijodr.com/journal-article-file/15054

Priyanka Singh

Papers

Retail Shoppability: The Impact Of Store Atmospherics & Store Layout On Consumer Buying Patterns

Neuromarketing: An Emerging Tool of Market Research

Mystery Shopping: Measurement Tool for Customer Intelligence Management

Self ligating brackets: from past to present

The role of hr analytics in higher education institution