R
Regina Lewis
Publications - 1
Citations - 919
Regina Lewis is an academic researcher. The author has contributed to research in topics: Viral marketing & Consumer behaviour. The author has an hindex of 1, co-authored 1 publications receiving 874 citations.
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Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
TL;DR: Haugvedt et al. as discussed by the authors examined consumer responses and motivations to pass along email and discussed the implications for target selection and message creation for advertising practitioners interested in implementing viral efforts, and suggested for future research relating to computer-mediated consumer-to-consumer interactions.