Although brand theorists suggest that what a person knows about a company (i.e., corporate associations) can influence perceptions of the company's products, little systematic research on these eff...

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The Company and the Product: Corporate Associations and Consumer Product Responses:

Good corporate reputations are critical because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. Existing empirical research confirms that there is a positive relationship between reputation and financial performance. This paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit outcomes over time. In particular, we undertake an analysis of the relationship between corporate reputation and the dynamics of financial performance using two complementary dynamic models. We also decompose overall reputation into a component that is predicted by previous financial performance, and that which is ‘left over’, and find that each (orthogonal) element supports the persistence of above-average profits over time. Copyright © 2002 John Wiley & Sons, Ltd.

https://www.jstor.org/stable/pdfplus/3094296.pdf

Corporate reputation and sustained superior financial performance

The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concern...

/pdf/market-based-assets-and-shareholder-value-a-framework-for-1nvpn4mjgp.pdf

Market-Based Assets and Shareholder Value: A Framework for Analysis

basic research and clinical data in an attempt to derive a cohesive model which explains the behavioral effects of the drug. Johnson is an experimental psychologist, and his work underlies many of the chapters which suggest that lithium decreases the behavioral response to novel external stimuli. He then utilizes this foundation to propose a cognitive model for lithium's anti-manic action, its inhibition of violent impulsivity, and its prophylactic effects in recurrent depression. Previous formulations which were clinically based, such as that of Mabel Blake Cohen and her associates, stressed the primacy of depression and noted the \"manic defense\" as an attempt to ward off intolerable depression. In direct contrast, Johnson views mania as the primary disturbance in bipolar disorder. He considers depression in bipolar disease as an over-zealous homeostatic inhibitory responsf to a maniaassociated cognitive overload. Consistent with this, he believes, lit lum exerts its anti-manic effect by decreasing cognitive processing in a manner analogous to his animal studies. Johnson also suggests that lithium exerts its prophylactic effect in recurrent depressions by treating subclinical mania. These concepts are supported by the work of Johnson's associate, Kukopulos, to whom the book is dedicated. The bulk of the research which describes the cognitive disturbance in mania is complex, however, and uncomfortably open to multiple interpretations. Recognized as a preliminary effort, Johnson's formulation may help to guide further research. Although Johnson clearly traces lithium actions through a broad range of subjects, his discussion of the neurophysiological aspects of this drug is notably spotty. In particular, Johnson ignores the work of Svensson, DeMontigny, Aghajanian, and others who suggest that serotonergic systems may play an important role in the antidepressant actions of lithium. As a result, he fails to discuss one of the most important current uses of lithium: as an agent used in conjunction with antidepressant medications to increase treatment response in medication-resistant forms of depression. Lithium augmentation of antidepressant medication also challenges the formulation presented by Johnson. This formulation suggests that lithium should have no therapeutic value in patients, such as those with endogenous depression, who already \"under-process\" cognitive information. The omission of lithium augmentation in depression is clearly unfortunate in this text. Overall, this volume demonstrates the benefits of a single-authored text. It it clearly organized and readable. The bibliography is also broad and useful. In this book, Johnson primarily addresses a research audience, and his model seems designed to stimulate thought rather than to improve clinical technique. In this capacity, his book will be of most interest to behavioral psychologists. Other books, focusing purely on clinical data, may be more useful to clinicians. Nevertheless, the clear organization, the large bibliography, and the thoughtful presentation may make this text a useful addition to a clinical library as well.

The Body in Pain: The Making and Unmaking of the World.

We introduce this theory-development forum by comparing total quality and management theory at both global and topic-specific levels. Our analysis suggests that management research could be enhanced by incorporating some insights of total quality into management theory. We also conclude, however, that management practice could be improved by incorporating insights from management theory into total quality efforts, and that, in fact, total quality has already incorporated many such insights. Finally, we suggest some directions for theory development and research on total quality.

https://www.jstor.org/stable/pdfplus/258933.pdf

Management theory and total quality: improving research and practice through theory development

This article is concerned with the role of intangible resources in business strategy. In particular it is concerned with identifying the intangible sources of sustainable competitive advantage. Sustainable competitive advantage results from the possession of relevant capability differentials. Regulatory and positional capabilities are concerned with intangible assets; functional and cultural capabilities are concerned with competencies. A framework linking intangible resources to capabilities has been devised and is used as the basis of a new technique for identifying the relative contribution which the different intangible resources make to competitive advantage. The results of the use of this technique in six case studies are reported.

https://www.jstor.org/stable/pdfplus/2486860.pdf

A framework linking intangible resources and capabilities to sustainable competitive advantage

Managing knowledge associated with innovation

Managing knowledge for innovation.

One hundred and twenty-nine Charnley acetabular components were acquired at the time of revision surgery and a tribological investigation undertaken. The relative occurrence of pitting in the unworn and worn regions of the sockets suggest that most of the cement ingress occurs during the early part of the service life. The penetration depth of the explanted sockets was determined using the shadowgraph technique. Observation of the profiles in the wear planes suggest that, in general, the creep component was not a significant proportion of the overall change in the inner bore of the socket. Using weighted ordinary least squares regression, in which the intercept was not assumed to be zero, mean penetration and wear volume rates of 0.02 (SE = 0.02) mm/year and 55 (SE = 5) mm3/year, respectively, were recorded and are in agreement with other retrieval studies. In neither case was the intercept found to be significantly different from zero. A mean clinical wear factor, Kclinical, equal to 2.1 (SE = 0.2) x 10(-6) mm3/N m was calculated which is considerably larger than that found in laboratory experiments which purport to reflect in vivo conditions. In this analysis, a significant positive intercept was observed [96 (SE = 36) mm3] and may be evidence of the small initial penetration due to creep reported in simulator experiments. A strong positive association between kclinical and the arithmetical mean roughness, Ra, of the femoral head was also demonstrated although the rate of change was not as great as that cited for laboratory experiments.

Wear in retrieved Charnley acetabular sockets.

Background: The degree of canal stenosis following a thoracolumbar burst fracture is sometimes used as an indication for decompressive surgery. This study was performed to test the hypothesis that the final resting positions of the bone fragments seen on computed tomography imaging are not representative of the dynamic canal occlusion and associated neurological damage that occurs during the fracture event. Methods: A drop-weight method was used to create burst fractures in bovine spinal segments devoid of a spinal cord. During impact, dynamic measurements were made with use of transducers to measure pressure in a synthetic spinal cord material, and a high-speed video camera filmed the inside of the spinal canal. A corresponding finite element model was created to determine the effect of the spinal cord on the dynamics of the bone fragment. Results: The high-speed video clearly showed the fragments of bone being projected from the vertebral body into the spinal canal before being recoiled, by the action of the posterior longitudinal ligament and intervertebral disc attachments, to their final resting position. The pressure measurements in the synthetic spinal cord showed a peak in canal pressure during impact. There was poor concordance between the extent of postimpact occlusion of the canal as seen on the computed tomography images and the maximum amount of occlusion that occurred at the moment of impact. The finite element model showed that the presence of the cord would reduce the maximum dynamic level of canal occlusion at high fragment velocities. The cord would also provide an additional mechanism by which the fragment would be recoiled back toward the vertebral body. Conclusions: A burst fracture is a dynamic event, with the maximum canal occlusion and maximum cord compression occurring at the moment of impact. These transient occurrences are poorly related to the final level of occlusion as demonstrated on computed tomography scans. Clinical Relevance: In a thoracolumbar burst fracture, the final position of the fragments, as seen on computed tomography images at presentation, probably does not represent the maximum level of canal occlusion or peak cord pressure and therefore does not represent the probable damage to the cord tissue that occurred at the moment of impact.

Richard M. Hall

Papers

A framework linking intangible resources and capabilities to sustainable competitive advantage

Managing knowledge associated with innovation

Managing knowledge for innovation.

Wear in retrieved Charnley acetabular sockets.

A dynamic study of thoracolumbar burst fractures.