R
Rita Gill Singh
Researcher at Hong Kong Baptist University
Publications - 17
Citations - 175
Rita Gill Singh is an academic researcher from Hong Kong Baptist University. The author has contributed to research in topics: Social media & Corporate communication. The author has an hindex of 6, co-authored 15 publications receiving 94 citations.
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Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media.
TL;DR: This study investigates how the most-read state-owned newspaper in China, People’s Daily, used an online social networking site, Sina Weibo, to communicate about COVID-19 and whether this could engage the public, and finds that the use of a narrative style in disease prevention posts had a significant positive effect on generating comments and likes by the Chinese public.
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Communication With Stakeholders Through Corporate Web Sites An Exploratory Study on the CEO Messages of Major Corporations in Greater China
TL;DR: The authors analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intatextual characteristics, including linguistic characteristics, regional themes, and interlingual themes, associated with a corporate communication strategy that is underpinned by CEOs beliefs and rooted in cultural values.
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A discourse analysis of the macro-structure, metadiscoursal and microdiscoursal features in the abstracts of research articles across multiple science disciplines
TL;DR: It is confirmed that each science discipline possesses a distinct set of macro-structural, metadiscoursal and formalization features, which contribute to its own unique discipline-specific convention.
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Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies
TL;DR: An antivaccine misinformation database from major social media platforms was constructed during September 2019-August 2021 to examine how misinformation exhibited in the form of content themes and how these themes manifested in writing were associated with virality in terms of likes, comments, and shares.
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An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China
TL;DR: This paper explored how global corporations from China and Germany employ factors such as useful content topics and culturally-influenced communication styles to cultivate dialogic communication with publics on Sina Weibo, the largest SNS in China.