Robert A. Peterson

TL;DR: The authors empirically document the magnitudes of alpha coefficients obtained in behavioral research, compare these obtained values with guidelines and recommendations set forth by individuals such as Nunnally (1967, 1978), and provide insights into research design characteristics that may influence the size of coefficient alpha.

TL;DR: In this article, the authors provide a framework for understanding possible impacts of the Internet on marketing to consumers by analyzing channel intermediary functions that can be performed on the Internet, suggesting classification schemes that clarify the potential impact of the internet across different products and services, positioning the Internet against conventional retailing channels, and identifying similarities and differences that exist between them.

TL;DR: This article conducted a second-order meta-analysis to assess the implications of using college student subjects in social science research and found that responses of college students were slightly more homogeneous than those of nonstudent subjects, and that effect sizes derived from college students frequently differed from those derived from non-student subjects both directionally and in magnitude.

TL;DR: In this article, a three-phase quantitative investigation of relationships involving salesperson job satisfaction was undertaken, and the strength, valence, and consistency of pairwise relationships were assessed.

TL;DR: A broadened perspective is presented that highlights the complexity of this phenomenon and suggests that first-mover status may or may not produce sustainable advantages because of a multiplicity of controllable and uncontrollable forces.