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Robert A. Peterson
Researcher at University of Texas at Austin
Publications - 145
Citations - 21381
Robert A. Peterson is an academic researcher from University of Texas at Austin. The author has contributed to research in topics: Marketing research & Product (category theory). The author has an hindex of 53, co-authored 145 publications receiving 19621 citations. Previous affiliations of Robert A. Peterson include University of Minnesota.
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A Meta-analysis of Cronbach's Coefficient Alpha
TL;DR: The authors empirically document the magnitudes of alpha coefficients obtained in behavioral research, compare these obtained values with guidelines and recommendations set forth by individuals such as Nunnally (1967, 1978), and provide insights into research design characteristics that may influence the size of coefficient alpha.
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Exploring the Implications of the Internet for Consumer Marketing
TL;DR: In this article, the authors provide a framework for understanding possible impacts of the Internet on marketing to consumers by analyzing channel intermediary functions that can be performed on the Internet, suggesting classification schemes that clarify the potential impact of the internet across different products and services, positioning the Internet against conventional retailing channels, and identifying similarities and differences that exist between them.
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On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
TL;DR: This article conducted a second-order meta-analysis to assess the implications of using college student subjects in social science research and found that responses of college students were slightly more homogeneous than those of nonstudent subjects, and that effect sizes derived from college students frequently differed from those derived from non-student subjects both directionally and in magnitude.
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Antecedents and consequences of salesperson job satisfaction: meta analysis and assessment of causal effects
TL;DR: In this article, a three-phase quantitative investigation of relationships involving salesperson job satisfaction was undertaken, and the strength, valence, and consistency of pairwise relationships were assessed.
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First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions:
TL;DR: A broadened perspective is presented that highlights the complexity of this phenomenon and suggests that first-mover status may or may not produce sustainable advantages because of a multiplicity of controllable and uncontrollable forces.