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Robert Kwame Dzogbenuku
Researcher at Central University, India
Publications - 18
Citations - 253
Robert Kwame Dzogbenuku is an academic researcher from Central University, India. The author has contributed to research in topics: Loyalty business model & Customer satisfaction. The author has an hindex of 6, co-authored 16 publications receiving 110 citations. Previous affiliations of Robert Kwame Dzogbenuku include Central University College.
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Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
TL;DR: In this article, the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana was examined and a quantitative approach was used to investigate how green value and green trust mediates the relationship between green knowledge this article.
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Green marketing and the SDGs: emerging market perspective
TL;DR: In this article, the authors investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms and identify how sustainable marketing strategies contribute to attaining the SDGs in Ghana, a developing and emerging country in sub-Saharan Africa.
The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana
TL;DR: In this article, the authors examined opinions, behaviors, and perceptions by asking people questions and found that an increase in brand awareness, brand preferences, brand recall, projecting the company image and above all goodwill, can lead to increased sales, and consequently increase organizational value, indicating that sponsorship contributes positively to marketing communication performance.
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Banking Innovation in Ghana: Insight of Students' Adoption and Diffusion
TL;DR: In this article, the authors determine a set of attributes that influence the adoption mobile banking innovation among university students in Ghana since most banks have started reaching their customers directly via mobile phones.
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Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender
TL;DR: In this paper, the authors evaluated the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age with the aim of evaluating the impact of the digital payment system on Ghanaians.