Showing papers in "Journal of International Consumer Marketing in 2021"
TL;DR: In this article, the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activi...
Abstract: This paper reviews the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activi...
232 citations
TL;DR: Sustainable consumer behavior (SCB) gained significant attention given the relevance it bears for a broad set of actors as mentioned in this paper, since most of the relevant literature is rooted in western countries.
Abstract: Sustainable consumer behavior (SCB) gained significant attention given the relevance it bears for a broad set of actors Since most of the relevant literature is rooted in western countries, resear
28 citations
TL;DR: In this paper, the authors examine the effects of social media marketing from the perspective of branding, and find that it has a negative effect on the quality of the interactions with the target audience.
Abstract: Growing usage of social media has provided marketers a better space to engage with customers. However, research examining effects of social media marketing from the perspective of branding, has bee...
18 citations
TL;DR: The COVID-19 outbreak and its declaration as a pandemic by the WHO on March 11, 2020 resulted in consumer panic buying across the globe as discussed by the authors. But the research into panic buying is scant, and its cultural...
Abstract: The COVID-19 outbreak and its declaration as a pandemic by the WHO on March 11, 2020 resulted in consumer panic buying across the globe. Extant research into panic buying is scant, and its cultural...
17 citations
TL;DR: The authors explored the distinct role played by social media in information diffusion and investigated the structure, interaction patterns, opinion leaders and communities' distributive power in the diffusion of information on social media.
Abstract: Few studies have explored the distinct role played by social media in information diffusion. This study investigates the structure, interaction patterns, opinion leaders and communities’ distributi...
17 citations
TL;DR: In this paper, the authors evaluated the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age with the aim of evaluating the impact of the digital payment system on Ghanaians.
Abstract: This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative d...
16 citations
TL;DR: In this article, the relative endorsement effectiveness of mainstream celebrities versus social media influencers in the materialistic cultural environment of India is explored, based on three studi... and three studies.
Abstract: In this article, we explore the relative endorsement effectiveness of mainstream celebrities versus social media influencers in the materialistic cultural environment of India. Based on three studi...
16 citations
TL;DR: The lack of understanding of cross-national integrated marketing communications (IMC) implementation and consumer behavior is an obstacle for international companies as mentioned in this paper, in this inter-country comparisign, the authors
Abstract: The lack of understanding of cross-national integrated marketing communications (IMC) implementation and consumer behavior is an obstacle for international companies. In this inter-country comparis...
13 citations
TL;DR: In this article, the authors investigated the impact of social networking sites on consumers' purchasing behavior compared to traditional buying formats and found that they are becoming an essential part of consumer daily activities, with profound changes in purchasing behavior.
Abstract: Social networking sites are becoming an essential part of consumer daily activities, with profound changes in purchasing behavior compared to traditional buying formats. This study investigates the...
13 citations
TL;DR: In this paper, the role of service convenience in the formation of perceived value and store loyalty in two different retail formats in China was examined, based on the hedonic-utilitarian theory.
Abstract: This study examined the role of service convenience in the formation of perceived value and store loyalty in two different retail formats in China. Building on the hedonic-utilitarian theory, a mal...
12 citations
TL;DR: A lack of theory regarding how millennial consumers relate to luxury brand resonance has led to a lack of theories regarding how they relate to the brands as discussed by the authors, which has resulted in the lack of understanding regarding how millennials relate to brands.
Abstract: Research relating to luxury brand resonance has typically focused on millennial consumers in developed countries. This has consequentially caused a lack of theory regarding how millennial consumers...
TL;DR: In this paper, an empirical case study of an international firm developing a new product to utilize the internet of things (IoT) is investigated, based on traditional market research with deep customer insights (DCI) theory to understand how the development of a new technological solution can be supported by TMR and DCI methods.
Abstract: Technology development is routinely seen as the solution to stay relevant, however, many organizations are unsure of exactly how to capitalize on such technology. This paper builds on current traditional market research (TMR) with deep customer insights (DCI) theory to understand how the development of a new technological solution can be supported by TMR and DCI methods. An empirical case study of an international firm developing a new product to utilize the internet of things (IoT) is investigated. This research reports on a 13 stage method, including industry and company business model analysis, mobile application analysis, cross-national company and customer interviews, co-design, and testing of prototypes methods. The results demonstrate how DCI methods enable an understanding of the opportunity a technological intervention provides, not just simply implementing it as a solution to a problem. In addition, it contributes to the emerging field of DCI methodologies by providing a practical examination of their use in the field. The paper illustrates the successful implementation of DCI methods as data collection to provide a novel approach to connect with customers to develop IoT products and services applicable to all cross-national organizations.
TL;DR: In this paper, the authors investigate how consumers' Word of Mouth (WOM) communication is influenced by demographic and social background, and find that consumers' WOM engagement is strongly influenced by soci...
Abstract: Given that consumers’ Word of Mouth (WOM) communication is influenced by demographic and social background this study investigates (1) to what extent consumers’ WOM engagement is influenced by soci...
TL;DR: In this article, an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Abstract: © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
TL;DR: In this paper, the authors examined the relationship between online therapeutic shopping motivation, crisis-coping shopping, and therapeutic shopping purchases in disruptive situations, and found that the effect of crisis coping shopping is almost three times stronger than the effect on therapeutic shopping.
Abstract: This paper examines the relationships between online therapeutic shopping motivation, crisis-coping shopping, and therapeutic shopping purchases in disruptive situations. It explicitly addresses the research question of how online shopping motivation and crisis-coping shopping affect therapeutic shopping purchases. Empirical evidence was obtained in Europe and Latin America. We used partial least squares modeling and multigroup analysis to compare consumers' culture-driven responses to crisis. The effect of crisis-coping shopping is almost three times stronger than the effect of online therapeutic shopping motivation on therapeutic shopping purchases. This study investigates the concepts of hedonic shopping and retail therapy in the online environment and disruptive situations by examining therapeutic shopping purchases. Cultural differences are highlighted in relation to purchases made to regulate mood during a crisis. Finally, this study examines the roles of retail therapeutic motivation and crisis-coping online shopping and discusses the implications for consumers, managers, and future research.
TL;DR: In advertising, many targeted advertisements (ads) focus on a specific ethnic group as discussed by the authors, and limited research exists about the effect that ads have on developing relationships between the consumer and advertisers.
Abstract: In advertising, many targeted advertisements (ads) focus on a specific ethnic group. However, limited research exists about the effect that ads have on developing relationships between the consumer...
TL;DR: In this article, the antecedents of the intention to use m-payment applications for lower-income urban users are examined, using the unique socioeconomic stratification system of Colombia.
Abstract: This study examines the antecedents of the intention to use m-payment applications for lower-income urban users. Using the unique socioeconomic stratification system of Colombia, this is the first ...
TL;DR: Despite a notable interest by scientific community to examine globalness/localness perceptions of a brand, there is absence of a review which offers a comprehensive conceptualization of this stream.
Abstract: Despite a notable interest by scientific community to examine globalness/localness perceptions of a brand, there is absence of a review which offers a comprehensive conceptualization of this stream...
TL;DR: The authors proposed a matrix that classifies and compares key forms of intercultural branding and brand communication among Chinese companies, focusing on Chinese brands that have developed in China and compared them with other Chinese brands.
Abstract: This study proposes a matrix that classifies and compares key forms of intercultural branding and brand communication among Chinese companies, focusing on Chinese brands that have developed in comp...
TL;DR: Wang et al. as mentioned in this paper studied the effect of face on outbound travel behaviors among Chinese Gen Y tourists and found that face is considered one of the most important cultural values in China.
Abstract: “Face” is considered one of the most important cultural values in China, but there is insufficient research discussing the effect of “face” on outbound travel behaviors among Chinese Gen Y tourists...
TL;DR: In this article, the authors examine the roles of four dimensions of risk (performance, financial, social, and emotional) in decisions to switch from a pioneer product to a follower product in a collectivist cult.
Abstract: The authors examine the roles of four dimensions of risk (performance, financial, social, and emotional) in decisions to switch from a pioneer product to a follower product in a collectivist cultur...
TL;DR: In this article, the authors build on current tradi cation to find the best way to exploit the benefits of technology development in order to stay relevant in the digital age, however, many organizations are unsure exactly how to capitalize on such technology.
Abstract: Technology development is routinely seen as the solution to stay relevant, however, many organizations are unsure of exactly how to capitalize on such technology. This paper builds on current tradi...
TL;DR: In this article, the effect of customer involvement on the perceived credibility of association reinforcement through co-branding was studied and two propositions were developed which were tested in a case study.
Abstract: This paper aims to study the effect of customer involvement on the perceived credibility of association reinforcement through co-branding. Two propositions were developed which were tested in a cas...
TL;DR: Transparency has occupied a central place in the marketing management literature since the early 2000s, and its rise relates closely to the paradigm shift in corporate marketing, from consumer sedu... as discussed by the authors.
Abstract: Transparency has occupied a central place in the marketing management literature since the early 2000s, and its rise relates closely to the paradigm shift in corporate marketing, from consumer sedu...
TL;DR: In this article, an integrated model incorporating the impact of country perceptions and ethnocentrism on consumers' evaluation of foreign products is proposed. But the model is limited to a single country.
Abstract: Consumers’ evaluation of foreign products depends on various factors including their country perceptions, and ethnocentrism etc. This study introduces an integrated model incorporating the impact o...
TL;DR: In this paper, the authors investigate whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and the impact of gender and culture on the perceived stereotypes among them.
Abstract: This study aims to investigate (1) whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and (2) the impact of gender and culture on the...
TL;DR: In this paper, a specific cue incorporated in product packaging, the use of supplemen, is discussed, and the authors focus on the specific cue that can be used to improve marketing success.
Abstract: Practitioners and academics agree that packaging is a communication tool that impacts marketing success. This paper focuses on a specific cue incorporated in product packaging: the use of supplemen...
TL;DR: In this paper, the impact of country of origin (COO) on Lebanese female consumers' attitudes and perceptions toward skincare and cosmetics products made in France or China was investigated.
Abstract: This study aims to investigate the impact of country of origin (COO) on Lebanese female consumers’ attitudes and perceptions toward skincare and cosmetics products made in France or China. Structur...
TL;DR: This paper examined the role of three social motivations (social bonding, social comparison, and the sharing of social norm information) in generating word-of-mouth (WOM) among consumers in a cultu...
Abstract: The authors examine the role of three social motivations (social bonding, social comparison, and the sharing of social norm information) in generating word-of-mouth (WOM) among consumers in a cultu...
TL;DR: In this article, the diffusion of this sustainable transportation is slow, and consumer innovativeness is suggested to have a weak p.... But, it is worth noting that electric vehicles have become a solution to greenhouse gas emissions.
Abstract: Electrified vehicles have become a solution to greenhouse gas emissions. However, the diffusion of this sustainable transportation is slow, and consumer innovativeness is suggested to have a weak p...