行銷硏究 : Marketing research

What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

Creativity: Flow and the Psychology of Discovery and Invention

On the truck dispatching problem

Creativity in Context: Update to "The Social Psychology of Creativity"

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Logistic service quality as a mediator between logistics capabilities and customer satisfaction

In this paper, we examine the relationship among lean manufacturing management, competitive skills, and business performance from the perspective of managers of companies doing business in Brazil. We conduct a survey of 68 Brazilian companies that use lean manufacturing and analyze data using structural equation modeling based on partial least squares method. Results show, considering competitive skills as mediating variable, a positive relationship between lean manufacturing and business performance. Results also suggest that managers lack awareness about the importance of the competitive skills to enhance business performance. DOI: 10.12660/joscmv6n1p91-105 URL: http://dx.doi.org/10.12660/joscmv6n1p91-105

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Lean Manufacturing and Business Performance in Brazilian Firms

Purpose




This study aims to examine the role of technological capabilities in the competitive advantage of supply chains for the “countryside” hub of Sao Paulo state.




Design/methodology/approach




An interdisciplinary approach was adopted by combining the strategic orientation of supply chain management as a link between market and operational activities, with technological capabilities as an essential factor for competitive advantage. This exploratory, mixed-method study was conducted in the Campinas technology hub, which has become important for its available skilled workforce, and broad and structured supply chain. The study sample included ten companies and dealt with the techniques of content analysis and non-parametric statistics – the Mann–Whitney U technique.




Findings




The results revealed that strategic supply chain management has an impact on technological capabilities and competitive advantage.




Originality/value




They also showed that technological capabilities have a partial mediating effect on competitive advantage.

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The role of technological capabilities in the competitive advantage of companies in the Campinas, SP Tech Hub

Objetivo: El estudio tiene como objetivo explorar y describir la mediacion de marketing verde en la relacion entre la gestion de la cadena de suministro y el rendimiento empresarial. Originalidad/laguna/relevancia/implicaciones: se tenia intencion de llenar un vacio epistemologico sobre el marketing verde. La presencia de marketing verde en la regresion Disminuye la magnitud de la relacion entre la administracion y rendimiento de la cadena de suministro en empresas constructoras brasilenas. Principales aspectos metodologicos: Se utilizo el metodo cuantitativo de caracter exploratorio y descriptivo. El estudio exploratorio se llevo a cabo con 10 gerentes. El estudio descriptivo, precedido por pruebas previas con tres expertos, se hizo a traves de una muestra de 133 participantes. Los datos se analizaron mediante tecnicas de estadistica descriptiva, regresion lineal multiple y modelos de ecuaciones estructurales. Sintesis de los principales resultados: Los datos indican que marketing verde media, en parte, la relacion entre la gestion de la cadena de suministro y el rendimiento empresarial. Principales consideraciones/conclusiones: Como implicaciones teoricas, el estudio refuerza correlaciones positivas entre las construcciones utilizadas en el sector observado. Recurrido a modelos desarrollados previamente que, en conjunto, podrian ser reproducidos o falsificado, el fin de obtener modelos de medicion convergentes. Como aplicacion practica, se identifico la implicacion de los trabajadores en temas ambientales, misiones y visiones con las declaraciones explicitas sobre la energia y el ahorro de agua y de las iniciativas de marketing verde para mejorar la imagen corporativa, tales como la obtencion de certificaciones ambientales. En conclusion, parece que las empresas de construccion civil tienen espacio para mejorar la comunicacion y la imagen de estimular tanto la oferta y el consumo de productos ecologicos.

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Green marketing as a mediator between supply chain management and organizational performance

In the last years, due the growth of natural food consumption it had emerged questions concerning the competitive advantage of organic products in relation to other sources of foods such as traditional, genetically modified and ecological foods. The objective of this paper is identify the relevant factors concerning the purchase of organic foods. A sample, composed of 138 consumers of Sao Paulo State was utilized. The data treatment consisted of descriptive statistics and factor analysis. The results evidenced five competitive factors: (a) legal aspects and certification; (b) ethic of the company; (c) price and trading policy; (d) political influences and (e) environmental policy. Another important result when deciding what to buy an organic product was the impact of this production on the improvement of the environment, as decision to organic products. Finally, the study suggests the adjustment of the organic product demand to the needs of a demanding consumer as a way of improving its life quality and market share.

Roberto Giro Moori

Papers

Logistic service quality as a mediator between logistics capabilities and customer satisfaction

Lean Manufacturing and Business Performance in Brazilian Firms

The role of technological capabilities in the competitive advantage of companies in the Campinas, SP Tech Hub

Green marketing as a mediator between supply chain management and organizational performance

Um estudo exploratório dos fatores relevantes na decisão de compra de produtos orgânicos