Roberto Verganti

TL;DR: The Strategy of Design-Driven Innovation (SDI) as discussed by the authors is an overview of the design-driven innovation process and its application in the context of technology-push and design driven innovation.

TL;DR: In this paper, the authors propose a metamodel for investigating design-driven innovation in which a manufacturer's ability to understand, anticipate, and influence emergence of new product meanings is built by relying on external interpreters (e.g., designers, firms in other industries, suppliers, schools, artists, the media) that share its same problem.

TL;DR: One of the originators of the class of design exploration now commonly known as user- centered or human-centered design (HCD), Donald A. Norman realized that this continual process of checking with the intended users would indeed lead to incremental enhancements of the product; he also realized that it actually was a form of hill climbing—a well-known mathematical procedure for finding local optimization.

TL;DR: It is shown that in this industry, constructs that support a more flexible development process are associated with better-performing projects and investments in architectural design play a dual role in a flexible process.

TL;DR: Pisano and Verganti as mentioned in this paper discuss four types of collaboration, including an elite circle, innovation mall, innovation community and consortium, with a sold understanding of the business strategy and knowledge of what can offer the correct selection of collaboration.