Rockney G. Walters

TL;DR: In this article, the authors extend previous research by modeling consumer complaining behavior as a complex, dynamic process, hypothesizing that once a consumer seeks redress, negative word-of-mouth behavior and repatronage intentions are dependent (primarily) upon the consumer's postcomplaint perception of justice.

TL;DR: In this paper, the authors investigate the impact of retail price promotions on consumer purchasing patterns and the performance of competing retailers and propose a conceptual framework for retail promotional effects that can be used to evaluate the effect of price promotions.

TL;DR: In this article, the authors develop a series of hypotheses about the effects of loss leaders, in-store price specials, and microeconomic theory on the performance of a retailer's business.

TL;DR: In this article, the authors focus on how a shift to category management by a retailer affects its equilibrium prices, sales, and profitability in a competitive retail setting, and empirically test several of these analytical findings, employing a unique data set that contains information about a supermarket chain's weekly average unit prices and sales of the laundry detergent category before and after this product category was moved to CM by the retailer.

TL;DR: In this article, the authors examined how major shopping trips, fill-in shopping trips and shopping primarily for price specials are associated with consumer specials search, purchases of price specials, coupon redemption, and retailer shopping basket profitability.