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Rushami Zien Yusoff

Researcher at Universiti Utara Malaysia

Publications -  115
Citations -  1149

Rushami Zien Yusoff is an academic researcher from Universiti Utara Malaysia. The author has contributed to research in topics: Organizational performance & Total quality management. The author has an hindex of 15, co-authored 114 publications receiving 944 citations.

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The mediating role of total quality management between the entrepreneurial orientation and the organizational performance

TL;DR: In this paper, the authors examined the joint effect of entrepreneurial orientation (EO) and total quality management (TQM) on the organizational performance and found that TQM was found to partially mediate the effect of EO on organizational performance.
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The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

TL;DR: In this article, the authors examined the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking.

The impact of CRM Dimensions on Call Center Performance

TL;DR: In this article, a conceptual framework and valid prepositions on the impacts of Customer Relationship Management (CRM) dimensions on call center performance were developed. But, the authors only used qualitative approach that involves initial qualitative interview and detailed literature reviews of academic literatures and industry reports on customer contact centers.
Journal Article

KEY ELEMENTS OF MARKET ORIENTATION ON MALAYSIAN SMEs PERFORMANCE

TL;DR: In this article, the authors assessed the relationship between market orientation critical success factors and SMEs performance and found that customers focus and market dissemination was found to have significant relationships with SMEs' performance.
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Does government support matter? Influence of organizational culture on sustainable construction among Malaysian contractors

TL;DR: In this article, the authors examined the moderating effects of government support on the relationships between adhocracy culture, market orientation and sustainable construction among 172 large contractors in Malaysia, using a 61 item instrument.