Provides comparative empirical evidence drawn from studies carried out in the USA and the UK respectively. Indicates that even allowing for the time period between studies, differences exist in how managers from both US and UK exporting companies rate three sets of attributes in their international marketing effort. These sets of attributes are: those that are believed to be desired by importers; the possibility for improving performance of these factors by a change in emphasis by executives in the exporting firms; and the support required by firms in order to assist export activities. An implication of this research is that even allowing for the time difference between the two studies, the respective governments were not offering the type of assistance required by exporters within their countries. Questions the provision of export promotion programmes and suggests that policy makers must recognize that in order to make the best use of their limited resources, assistance should be focused on helping exporters meet the requirements of importers.

Export assistance: Another look at whether we are supporting the best programmes

Classic business literature asserts the central role of marketing as foundational to the existence of organizations, and further notes that marketing must permeate all areas of a business enterprise. Leveraging this premise, we examine marketing scholars’ contributions to the international business (IB) literature – specifically notable works in exporting and market entry. Despite the overarching role of marketing in business, our systematic examination of published works in JIBS identified only 11 marketing contributions among the top 100 most frequently cited publications. More recent Web of Science data for the most cited contributions since 2015 demonstrate a decline in the number of international marketing (IM) and IB-related contributions by marketing scholars. Our goal in this editorial is to re-emphasize marketing’s critical importance and centrality in IB research, especially with reference to its dominant role in such areas as exporting and market entry decisions, customer acquisition, and relationship management. This special issue is intended to highlight IM and to motivate more contributions by IM scholars, as well as to call for greater integration of marketing thought in IB research.

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The overarching role of international marketing: Relevance and centrality in research and practice

This note points out the aspects of leasing which are unique in the international environment and concludes that those unique features may make international leasing more attractive than domestic leasing.

Saeed Samiee-Esfahani

Papers

Leasing: It May be Right Abroad Even When It is not at Home