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Sandra Cochrane

Researcher at University of Dundee

Publications -  4
Citations -  707

Sandra Cochrane is an academic researcher from University of Dundee. The author has contributed to research in topics: Conformity & Norm (social). The author has an hindex of 2, co-authored 2 publications receiving 610 citations.

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Knowing what to think by knowing who you are: self-categorization and the nature of norm formation, conformity and group polarization.

TL;DR: Two experiments show that self-categorization can be a crucial determining factor in social influence, when categorical differences between two subgroups within a discussion group are made salient, and convergence of opinion between the subgroups is inhibited.

Self-categorization and the nature of norm formation, conformity, and group polarization

TL;DR: In this article, the impact of confederates on the formation of a norm decreased as their membership of a different category was made more salient, while surveillance exerted normative pressure if done by an in-group but not an out-group.
Journal ArticleDOI

LinkedIn as a pedagogical tool for careers and employability learning: a scoping review of the literature

TL;DR: In this article , the authors conducted a scoping literature review on research articles and chapters investigating the use of LinkedIn for careers and employability learning and found little evidence of cohesion or consistency in existing research.
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I Have an Idea…Now What?: AOA Critical Issues Symposium.

TL;DR: In this paper , the authors provide guidance to innovators as they progress from the idea stage to the product development stage, to the issuing of a patent, and to bringing a product or innovation to market.