Sang Jin Kim

TL;DR: In this paper, the authors used customer data to test a five-dimensional model measuring Chatbot for customer perceptions of interaction, entertainment, trendiness, customization, and problem-solving.

TL;DR: In this paper, a survey of 350 social media users recruited from Hong Kong and Macau in China is used to investigate key questions about parasocial relationships, customer equity drivers, and customer lifetime value.

TL;DR: In this article, the authors focus on the traditional fashion market's sustainable marketing activities and their performance and demonstrate that these sustainable activities have a positive effect on brand image, trust, and satisfaction.

TL;DR: In this article, the authors used the American Customer Satisfaction Index (ACSI) to measure the fashion companies' sustainable performance in retailing and supply chain based on consumer's evaluation.

TL;DR: In this article, the authors examine the links from design innovation to perceived value and purchase intention, and investigate the difference in these links across consumer groups, finding that design innovation helps improve perceived value, which also leads to greater purchase intention.