S
Sara Dolnicar
Researcher at University of Queensland
Publications - 396
Citations - 16406
Sara Dolnicar is an academic researcher from University of Queensland. The author has contributed to research in topics: Tourism & Market segmentation. The author has an hindex of 68, co-authored 366 publications receiving 13559 citations. Previous affiliations of Sara Dolnicar include University of Vienna & Vienna University of Economics and Business.
Papers
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Data-driven Market Segmentation in Tourism – Approaches, Changes Over Two Decades and Development Potential
TL;DR: This paper reviewed data-driven segmentation studies conducted in tourism research with respect to the constructs under study and the methodology used, investigating developments over the past 24 years since the introduction of data driven segmentation into tourism and providing an outlook on directions of further development.
User-friendliness of answer formats - an empirical comparison
Sara Dolnicar,Bettina Grün +1 more
TL;DR: The authors conducted an empirical study comparing five different answer formats: binary, 3-point, 7-point and continuous and found that the binary format required the least time to be administered.
Journal ArticleDOI
Why the Level-Free Forced-Choice Binary Measure of Brand Benefit Beliefs Works So Well:
TL;DR: The level-free version of the forced-choice binary measure of brand benefit beliefs was introduced in a recent article in IJMR (Dolnicar et al. 2012) and was shown to yield more stable hence more reliable and trustworthy results than the shorter 'Pick-Any' measure and the longer '7-Point Scale' measure as mentioned in this paper.
The effect of funding changes on public sector non-profit organisations: the case of Bushcare NSW
TL;DR: This article argued that non-profit organisations more successful in attracting large amounts of external funding have better administrative structures in place, whereas those less successful find themselves confronted with burdensome administrative duties.