자연주의적 탐구조사(Naturalistic Inquiry)

Basics of qualitative research: Grounded theory procedures and techniques

In 1974 an article appeared in Science magazine with the dry-sounding title “Judgment Under Uncertainty: Heuristics and Biases” by a pair of psychologists who were not well known outside their discipline of decision theory. In it Amos Tversky and Daniel Kahneman introduced the world to Prospect Theory, which mapped out how humans actually behave when faced with decisions about gains and losses, in contrast to how economists assumed that people behave. Prospect Theory turned Economics on its head by demonstrating through a series of ingenious experiments that people are much more concerned with losses than they are with gains, and that framing a choice from one perspective or the other will result in decisions that are exactly the opposite of each other, even if the outcomes are monetarily the same. Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of our brain’s wiring.

Thinking fast and slow.

In the first two volumes of this work, Paul Ricoeur examined the relations between time and narrative in historical writing, fiction, and theories of literature. This final volume, a comprehensive reexamination and synthesis of the ideas developed in volumes 1 and 2, stands as Ricoeur's most complete and satisfying presentation of his own philosophy.

Time and Narrative

체험마케팅(Experiential Marketing)의 오해와 진실

The happiness factor in tourism: subjective well-being and social tourism.

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products, and identifying more persuasive methods of communication to bring behavioural change. This article summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It explores sustainability marketing’s two fundamental approaches, that of market development, using market segmentation, and that of sustainable product development. It introduces a Special Issue of the Journal of Sustainable Tourism on sustainable marketing, sharing evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.

https://www.tandfonline.com/doi/pdf/10.1080/09669582.2017.1301721

Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential

This article discusses the concept of the ‘tourist’ within tourist studies. It critiques the conceptual category of tourist in recent literature on typologies of tourists and tourist experiences. Although greater understanding of the tourist has been identified as one of the principal research issues for tourism research, the focus is on types and forms of touristic experience rather than uses of the concept of ‘tourist’ as a lay category, thereby taking for granted its function within a wider cultural discourse of holidaymaking and travelling. The article raises questions concerning the construct ‘tourist’ and discusses the implications of such ambiguities for theory and empirical analysis of interview data on tourist experiences. This discussion reviews the literature on tourist experience and typologies, a discussion of the use of the concept of ‘tourist’ as a members’ category, and proposes a tentative clarification of the issues as a basis from which to direct future empirical research questions.

'Who is a tourist?' : A critical review

Place and identity in tourists' accounts.

Many global tourist destinations have experienced growth in arrivals. This has triggered various conflicts in destinations and sparked debates as to how to deal with what is increasingly referred t...

Scott McCabe

Papers

The happiness factor in tourism: subjective well-being and social tourism.

Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential

'Who is a tourist?' : A critical review

Place and identity in tourists' accounts.

Overtourism, optimisation, and destination performance indicators: a case study of activities in Fjord Norway