From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

A. L. Kroeber and Clyde Kluckhohn, "culture: A critical review of concepts and definitions"

Communications of the ACM (CACM for short, not the best sounding acronym around) is the ACM’s flagship magazine. Started in 1957, CACM is handy for keeping up to date on current research being carried out across all topics of computer science and realworld applications. CACM has had an illustrious past with many influential pieces of work and debates started within its pages. These include Hoare’s presentation of the Quicksort algorithm; Rivest, Shamir and Adleman’s description of the first publickey cryptosystem RSA; and Dijkstra’s famous letter against the use of GOTO. In addition to the print edition, which is released monthly, there is a fantastic website (http://cacm.acm. org/) that showcases not only the most recent edition but all previous CACM articles as well, readable online as well as downloadable as a PDF. In addition, the website lets you browse for articles by subject, a handy feature if you want to focus on a particular topic. CACM is really essential reading. Pretty much guaranteed to contain content that is interesting to anyone, it keeps tabs on the latest in computer science. It is a valuable asset for us students, who tend to delve deep into a particular area of CS and forget everything that is happening around us. — Daniel Gooch U ndergraduate research is like a box of chocolates: You never know what kind of project you will get. That being said, there are still a few things you should know to get the most out of the experience.

Communications of the ACM

https://isiarticles.com/bundles/Article/pre/pdf/3440.pdf

The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the overwhelmingly dominant metric of culture. His measure has been used as a contextual variable, but it is often required to directly measure cultural values for individual consumers or managers. The purpose of this research is to respond to the call for developing a psychometrically sound measure of Hofstede's culture at the individual level. Past research in this area has developed a scale for only one of Hofstede's dimensions, a highly work-oriented scale, or a scale with poor reliability. By overcoming every major weakness of past studies, this research offers CVSCALE, a 26-item five-dimensional scale of individual cultural values that assesses Hofstede's cultural dimensions at the individual level. The scale shows adequate reliability, validity, and across-sample and across-national generalizability.

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

Lack of trust in online transactions has been cited as the main reason for the abhorrence of online shopping. We have tested the mediating role of trust in online transactions to provide empirical evidence that trust in the online store represents the generic mechanism through which the focal independent variables of website design are able to positively influence purchase intention and reduce the perceived risk. We have further demonstrated the moderating effect of the individual's culture in e-commerce and thereby offered insights into the relative importance of website design factors contributing to trust for customers of different cultural values.

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The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture

Purpose – With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether customers revisit an online vendor.Design/methodology/approach – Participants in India evaluated a local and foreign web site of the same online vendor. Surveys and interviews were used to collect the data.Findings – The results indicate significant preference for the local web site in almost all design categories. Further, the local site instilled greater trust, satisfaction and loyalty. Data collected for this study are compared with parallel work conducted using the same procedures in four other countries.Research limitations/implications – The current investigation is relevant for researchers who aim to expand knowledge concerning the impact of web site design related to user trust, satisfaction and loyalty. The work...

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Web site design, trust, satisfaction and e‐loyalty: the Indian experience

Trust has been empirically established as one of the key attributes in business to customer (B2C) e-commerce. The effect of measures to build and maintain trust in B2C Online Shopping is subject to customer-centric behaviour factors, which cannot be controlled by the business firm. The present study conducted in the Indian context explores the role of consumer self-efficacy and website social presence in customer's adoption of B2C online shopping mediated by trust, perceived usefulness, and perceived risk. The most significant outcome of the study is that the consumer self-efficacy and website social-presence affect trust, perceived usefulness and perceived risk in the online customers, and in turn positively influence the customer's intention to purchase products online.

The Role of Consumer Self-Efficacy and Website Social-Presence in Customers' Adoption of B2C Online Shopping

Purpose – The purpose of this paper is to examine the effect of brand experience on hospital brand equity; also to assess the effects of different brand equity dimensions on overall customer‐based hospital brand equity.Design/methodology/approach – Measurement items for each variable are developed by integrating existing literature and qualitative in‐depth interviews with patients who have either used, or are using hospital services in India. Face‐to‐face interviews with patients were conducted to obtain 902 usable data points. Psychometric properties of the measurement instrument were satisfactory. Data were analyzed using structural equation modelling to test the influences of different dimensions of brand experience on brand equity dimensions and on overall hospital brand equity.Findings – The study found that brand experience is an important factor influencing hospital brand equity. The study provides evidence that the brand experience dimensions (sensory, affective, behavioural and intellectual) posi...

The nature and antecedents of brand equity and its dimensions

Lack of trust in online transactions has been cited, by past scholars, as the main reason for the abhorrence of online shopping. In this paper we proposed a model and provided empirical evidence on the impact of the website characteristics on trust in online transactions in Indian context. In the first phase, we identified and empirically verified the relative importance of the website factors that develop online trust in India. In the next phase, we have tested the mediator effect of trust in the relationship between the website factors and purchase intention (and perceived risk). The present study for the first time provided empirical evidence on the mediating role of trust in online shopping among Indian customers.

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Satyabhusan Dash

Papers

The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture

Web site design, trust, satisfaction and e‐loyalty: the Indian experience

The Role of Consumer Self-Efficacy and Website Social-Presence in Customers' Adoption of B2C Online Shopping

The nature and antecedents of brand equity and its dimensions

Website characteristics, Trust and purchase intention in online stores: - An Empirical study in the Indian context