Scott J. Vitell

TL;DR: The model developed in this paper is descriptive, not prescriptive, and it attempts to explain the decision-making process for problem situations having ethical con-tent, and uses that theory to help explain some of the empirical research that has been conducted in the area of marketing ethics.

TL;DR: In this article, the influence of various cultural dimensions on ethical decision-making using Hofstede's typology has been examined, and the importance of culture in ethical decision making has been discussed.

TL;DR: The general theory of marketing ethics, first published in the Journal of Macromarketing by Hunt and Vitell (1986), has been the focus of much discussion and empirical testing as discussed by the authors.

TL;DR: In this article, the authors present the results of a two-part study exploring consumers' perceptions about situations they face as consumers, and which have potential ethical content, and identify three factors that affect consumers' perception regarding the ethical content of these situations: the locus of the fault, the presence of deception on the part of the consumer, and the degree of harm.

TL;DR: In this paper, the impact of the intensity of a moral issue on two important components of marketing ethics decisions: perceptions of an ethical problem and intentions were investigated, and it was hypothesized that the influences of the different aspects of moral intensity on a marketer's ethical perceptions and intentions would be positive.