Scott K. Radford

TL;DR: In this article, the authors explored the ability of consumers to recognize and assess product newness using visual design cues and then examined the basis on which these evaluations are made, and the cognitive and affective reactions that are engendered by exposure to products that are high in visual product novelness.

TL;DR: This article examined expressions of grief and consumption-related emotions posted on internet message boards in response to the death of race car driver Dale Earnhardt, Sr. They found that fans use introjection and incorporation to deal with the loss of the celebrity.

TL;DR: In this paper, a model of individual differences associated with the perceived value of a customized product and mediated by product category involvement and perceived risk is proposed. But, despite having identified these value drivers for mass customized products, extant research has not connected those value drivers to individual differences among consumers.

TL;DR: In this article, the authors examine whether consumers demonstrate a multi-dimensional understanding of sustainability in their decision-making and address the situational influence of confidence and compromise on sustainable product choices, finding that the environmental dimension of sustainability is the most influential followed by economic and social.

TL;DR: In this article, the authors explored the way consumers interpret sustainability as a one-dimensional concept and pointed out that the way that researchers and marketers are employing this term may be perpetuating this (mis)understanding.