Showing papers in "Journal of Product Innovation Management in 2011"

TL;DR: In this article, the authors argue that non-designers can benefit from learning how to think like designers and offer some large-scale and more finely grained ideas about how this might happen.

TL;DR: In this paper, customer empowerment in NPD is conceptualized along two basic dimensions: (1) customer empowerment to create (ideas for) new product designs; and (2) user empowerment to select the product designs to be produced.

TL;DR: The results indicate that R&D managers should capitalize on the tacit knowledge within their organizations through mentoring (to transfer the lessons that are most closely linked to tacit knowledge), and encouraging the use of metaphors and stories to transfer key NPD knowledge.

TL;DR: In this article, the authors describe how service and manufacturing firms are different when it comes to innovation, based on a survey of firms in both sectors, and highlight areas where there appear to be fundamental differences between the innovation process in services and other sectors of the economy.

TL;DR: In this article, the authors examine decisions to form alliance portfolios of foreign and domestic partners by three groups of firms: innovators, imitators and non-innovators.

TL;DR: In this article, the authors investigated how TMT characteristics affect a firm's strategic innovation orientation, and how this relates to innovation outcomes and firm performance, and they found that TMT diversity, measured as heterogeneity in educational, functional, industry, and organizational background, has a strong positive effect on a firms innovation orientation.

TL;DR: A positive impact of integration between these departments on effectiveness in the commercialization phase emerges and the relationships between various facets of cross-functional integration and performance measures are highly complex.

TL;DR: In this article, the authors used an agent-based model to investigate factors that can speed the diffusion of eco-innovations, namely alternative fuel vehicles (AFVs), in the automotive industry.

TL;DR: A conceptual model of product design is proposed and definitions for (a) product design and (b) the product design process are offered and suggestions for future research on product design are offered.

TL;DR: In this article, the authors investigate the role of opinion leaders in the adoption process of new products and find that opinion leaders possess more accurate knowledge about a product and tend to be less susceptible to norms and more innovative.

TL;DR: In this article, the authors distinguish between mainstream and emerging customer orientations and examine their effects on the introduction of disruptive and radical product innovations, and provide evidence for contrasting effects of being oriented to mainstream customers and/or emerging customers on radical and disruptive innovations.

TL;DR: In this article, the authors show how commercialization decisions can influence consumer acceptance of a new high-tech product in two major ways: (i) by affecting the extent to which the players in the innovation's adoption network support the new product; (ii) by influencing the post-purchase attitude early adopters develop toward the innovation, and hence the type of word-of-mouth (positive or negative) they disseminate among later adopters.

TL;DR: In this article, the authors use a grounded theory approach to develop a general model of how firms make new product portfolio decisions, and find that effective portfolio decision-making processes produce a portfolio mindset, focus effort on the right projects, and allow agile decision making across the portfolio's set of projects.

TL;DR: In this article, the authors examine new service development (NSD) in a distinctive set of services: experiential services, which focus on the experience of customers when interacting with the organization rather than just the functional benefits following from the products and services delivered.

TL;DR: Empirical evidence is provided of the power of one element of a modular system to orchestrate a fit between a firm’s product and manufacturing strategies and to directly drive system performance, which is consistent with general modular systems theory.

TL;DR: A brief assessment of the current state of design research within the field of academic marketing can be found in this article, where a definition of design is provided that is based on user benefits.

TL;DR: This article showed that congruence of symbolic meanings connoted across or within marketing mix elements positively affects consumer response, which reflected in higher price expectations and perceived brand credibility, brand aesthetics and brand value.

TL;DR: In this article, the authors analyze the effect of speed to market and product quality on product profitability and find that speed to product quality is more important than speed to marketing. But the impact of speed-to-market is larger than that of product quality.

TL;DR: In this paper, the authors identify the best methods for generating breakthrough new product ideas and the best ways to foster a climate and culture that promotes bolder and more imaginative development projects and then drive these "big concepts" to market quickly via a systematic and disciplined idea-to-launch system designed for major innovation initiatives.

TL;DR: It is suggested that mere generation of market knowledge and having a marketing–research and development (R&D) interface will not affect new product performance unless project members have the ability to use the information and to interact to identify and solve complex problems speedily and creatively.

TL;DR: In this paper, the authors investigated the effects of breakthrough search behaviors by the buyer firm on their technical proficiency, reliance on supplementary processing capacity with suppliers, and subsequent new product development and financial performance.

TL;DR: In this paper, the authors apply the agent-based SKIN model (Simulating Knowledge Dynamics in Innovation Networks) to university-industry links and show that having universities in the co-operating population of actors raises the competence level of the whole population, increases the variety of knowledge among the firms, and increases innovation diffusion in terms of quantity and speed.

TL;DR: In this paper, a case study of Blade.org, a purposefully designed collaborative community of firms dedicated to the continuous development and commercialization of blade servers, a computer technology with large but unforeseeable market potential, is presented.

TL;DR: In this paper, the authors focus on those individuals who are on the leading edge with respect to an important market trend (lead users) and their respective peer communities, and they identify two pull effects on the part of the community: first, community members demand and facilitate the development of prototypes; and second community members help to cross the chasm between first adopters and the early majority.

TL;DR: In this paper, the authors investigated the impact of product complexity on innovation performance in the front-end of product development and found that assessment formality is negatively but nonsignificantly associated with innovation performance, whereas the use of evaluation criteria has a significant role in promoting competitive and business potential.

TL;DR: In this article, the authors extended the resource advantage theory to examine the conditions in which strategic planning increases or decreases the number of new product development projects and firm performance, and the results reported in this study also consist of several findings that challenge the traditional views of strategic planning.

TL;DR: The role of design to radically innovate the meaning of products and services, and the interaction of radical design with radical technologies, are proposed, which I call technology epiphanies, i.e., the identification of the most powerful meaning enabled by a breakthrough technology.

TL;DR: The findings indicate that when a product's form suggests a particular level of functional performance, consumers naturally incorporate that information into judgments of feature performance, even when presented with conflicting feature information from an objective source.

TL;DR: In this article, the authors explored the ability of consumers to recognize and assess product newness using visual design cues and then examined the basis on which these evaluations are made, and the cognitive and affective reactions that are engendered by exposure to products that are high in visual product novelness.

TL;DR: In this paper, the authors apply a contingency perspective to examine how the intra-organizational context influences the relationship between cross-functional collaboration and product innovativeness, and find that the relationship is stronger for higher levels of decision autonomy and shared responsibility and social interaction, trust, and goal congruence.