S
Shiv K. Gupta
Researcher at University of Pennsylvania
Publications - 16
Citations - 822
Shiv K. Gupta is an academic researcher from University of Pennsylvania. The author has contributed to research in topics: Information system & Robustness (economics). The author has an hindex of 9, co-authored 16 publications receiving 804 citations.
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Robustness and Optimality as Criteria for Strategic Decisions
TL;DR: In this paper, the authors discuss the nature of the problem situations for which alternative decision criteria are more appropriate than optimality as an operational research criterion and develop a measure of the flexibility which an initial decision of a plan maintains for achieving near-optimal states in conditions of uncertainty.
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Technical Note—Allocation of Effort Resources among Competing Activities
Hanan Luss,Shiv K. Gupta +1 more
TL;DR: This paper presents problems of resource allocation among many activities, such as allocating a given marketing budget among sales territories, where the return function for each territory attains different parameters, using the Kuhn-Tucker conditions.
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Robustness in Sequential Investment Decisions
Shiv K. Gupta,Jonathan Rosenhead +1 more
TL;DR: In this article, a case study of the location of sites for new factories in an industrial expansion program is presented, where robustness and stability are used to guard against the danger that a "best" scheme based on the current knowledge will prove during the course of the intervening years to be less than good.
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Mathematical Models in Marketing
Shiv K. Gupta,K. S. Krishnan +1 more
TL;DR: Four models are discussed when the market potential is independent of both price and promotional effort and when it is dependent on either or both of the controllable variables.
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Mathematical Model for a Duopolistic Market
Kartik Krishnan,Shiv K. Gupta +1 more
TL;DR: In this paper, a model for a marketing situation with two competitors when each competitor has two control variables, price and promotional effort, was presented and conditions under which nonboundary equilibrium solutions exist and the sensitivity of the model for small deviations in the decision variables from their equilibrium values was tested.