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Sine Nørholm Just

Researcher at Roskilde University

Publications -  74
Citations -  437

Sine Nørholm Just is an academic researcher from Roskilde University. The author has contributed to research in topics: Politics & Rhetorical question. The author has an hindex of 10, co-authored 58 publications receiving 331 citations. Previous affiliations of Sine Nørholm Just include Copenhagen Business School.

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The collaborative paradigm: towards an invitational and participatory concept of online communication

TL;DR: For instance, during the uprisings that swept over the Middle East in the first months of 2011, Facebook was identified as being instrumental to the success of the protesters (Giglio, 2011); the upheaval following the Iranian presidential election in 2009 was named a Twitter revolution (Keller, 2010); and during the 2008 presidential campaign in the US, 55 percent of the voting-age population used the internet to connect to the political process as discussed by the authors.
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Playful Persuasion The Rhetorical Potential of Advergames

TL;DR: In this article, an analytical model for game-based advertising is proposed, taking into account the degree to which the game makes a self-contained argument, the degree of the product or service integrated into the game, and whether the game goal and learning goal overlap.
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In the Wake of New Media: Connecting the Who with the How of Strategizing Communication

TL;DR: In this paper, the authors argue that although there has been an intensified exploration of how organizations strategize within the field of strategic communication, there seems to be a key component missing, namely questioning who these organizations are and become in the process of strategizing.
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An assemblage of avatars: Digital organization as affective intensification in the GamerGate controversy:

Sine Nørholm Just
- 06 May 2019 - 
TL;DR: In this article, the authors argue that a new dynamic of affective intensification is currently instating itself in the digital organization of not only the GamerGate controversy, but also in the media itself.
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“Together we rise”: Collaboration and contestation as narrative drivers of the Women’s March:

TL;DR: The Women's March is arguably the most important counter-narrative to Trump's post-truth regime, but does it also present a leadership alternative to his populist and authoritarian style? And is th...