S
Sookyong Kim
Researcher at Michigan State University
Publications - 5
Citations - 202
Sookyong Kim is an academic researcher from Michigan State University. The author has contributed to research in topics: Corporate branding & Social responsibility. The author has an hindex of 4, co-authored 5 publications receiving 178 citations.
Papers
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Journal ArticleDOI
Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube
TL;DR: These videos highlight e-cigarettes' economic and social benefits and convey certain health claims that have been proscribed by the U.S. Food and Drug Administration, the prevalence of which warrants ongoing monitoring and regulatory guidelines for online e-cigarette marketing.
Journal ArticleDOI
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Hye-Jin Paek,Elizabeth Taylor Quilliam,Sookyong Kim,Lorraine Weatherspoon,Nora J. Rifon,Mira Lee +5 more
TL;DR: This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, anAnalysis of the dietary quality of the foods in advergames.
Book ChapterDOI
Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility
TL;DR: A celebrity spokesperson is typically defined as a recognizable person who uses this recognition to promote a consumer good through an advertisement as mentioned in this paper, and celebrities have their own brand and equity, and each celebrity's brand is important to marketers as they seek to transfer the celebrity image to the endorsed product.
Journal ArticleDOI
Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010.
Lorraine Weatherspoon,Elizabeth Taylor Quilliam,Hye-Jin Paek,Sookyong Kim,Sumathi Venkatesh,Julie Plasencia,Mira Lee,Nora J. Rifon +7 more
TL;DR: It is indicated that a large number of foods with low nutritional value are being marketed to children via advergames, and a standardized system of food marketing guidance is needed to better inform the public about healthfulness of foods advertised to children.