S
Sora Kim
Researcher at The Chinese University of Hong Kong
Publications - 65
Citations - 2459
Sora Kim is an academic researcher from The Chinese University of Hong Kong. The author has contributed to research in topics: Corporate social responsibility & Crisis communication. The author has an hindex of 23, co-authored 54 publications receiving 1830 citations. Previous affiliations of Sora Kim include University of Florida & DePaul University.
Papers
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The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception
TL;DR: In this paper, the positive effects of corporate social responsibility (CSR) communication factors on consumers' CSR knowledge, trust, and perceptions of corporate reputation were analyzed using a national survey of US consumers.
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A quantitative review of crisis communication research in public relations from 1991 to 2009
TL;DR: The authors quantitatively examines 18 years (1991-2009) of data from the crisis communication domain in public relations using Coombs' situational crisis communication theory and Benoit's image restoration theory as the theoretical foundation for analysis.
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How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators
Brooke Fisher Liu,Sora Kim +1 more
TL;DR: In this article, a quantitative content analysis reveals how 13 organizations differently framed the 2009 H1N1 flu pandemic crisis via their traditional (n ǫ= 211) and social media (nǫ = 534) responses, when framing the crisis as a disaster, a health crisis, or a general health issue.
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Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009
TL;DR: In this article, a quantitative content analysis is used to evaluate crisis response strategy analyzed in more than 18 years of research published in crisis communication literature in public relations to reveal its effectiveness, nature, and contextual application.
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The complex attribution process of CSR motives
Sora Kim,Yoon-Joo Lee +1 more
TL;DR: This paper examined how consumers reconcile two possibly contradictory motives (public-serving and firm-serving) to the corporate social responsibility (CSR) initiatives of companies in socially stigmatized industries.