S
Sören Köcher
Researcher at Technical University of Dortmund
Publications - 21
Citations - 216
Sören Köcher is an academic researcher from Technical University of Dortmund. The author has contributed to research in topics: Product (category theory) & Loyalty. The author has an hindex of 5, co-authored 19 publications receiving 126 citations.
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Journal ArticleDOI
“Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfies
Astrid M. Rosenthal-von der Pütten,Matthias R. Hastall,Sören Köcher,Christian Meske,Timo Heinrich,Franziska Labrenz,Sebastian Ocklenburg +6 more
TL;DR: Results demonstrate that Likes are used for comparisons with the expected affective outcome, however, like decisions were rather based on judgments of likability, admiration and positive feelings after comparison rather than the comparison outcome.
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Patient experience in the digital age: An investigation into the effect of generational cohorts
TL;DR: Examination of how patient experience is affected by various generational cohorts’ perceived ease of use and usefulness of healthcare patient portals and how this experience shapes cohort technology use suggests that digital technology needs to be designed and implemented with cohorts in mind.
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Spillover effects in marketing: integrating core research domains
Xenia Raufeisen,Linda Wulf,Sören Köcher,Ulya Faupel,Hartmut H. Holzmüller,Hartmut H. Holzmüller +5 more
TL;DR: Ahluwalia et al. as mentioned in this paper developed a comprehensive conceptualization of the spillover phenomenon and described its underlying process and identified context-specific and overall factors that determine the occurrence of such effects.
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New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations
TL;DR: It is demonstrated that recommender systems can affect online decision-making through an anchoring effect such that consumers’ decision- making processes and, ultimately, choices are biased toward numerical attributes of (even random) product recommendations.
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Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
TL;DR: In this paper, the authors developed a holistic framework to identify the determinants and consequences of decision paralysis and introduced a novel construct, namely, tendencies toward paralysis, that refers to the extent of decision makers' preference (a) to maintain the status quo, (b) to omit, and/or (c) to delay choice).