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Souad Djelassi

Researcher at University of Lille Nord de France

Publications -  1
Citations -  254

Souad Djelassi is an academic researcher from University of Lille Nord de France. The author has contributed to research in topics: New product development & Business model. The author has an hindex of 1, co-authored 1 publications receiving 218 citations.

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Customers' participation in product development through crowdsourcing: Issues and implications

TL;DR: In this article, the authors focus on customers' participation in product development process through crowdsourcing practices and find that despite some organizational constraints and fears, crowdsourcing generates a win-win relationship, creating value for both firms and customers.