S
Souad Djelassi
Researcher at University of Lille Nord de France
Publications - 1
Citations - 254
Souad Djelassi is an academic researcher from University of Lille Nord de France. The author has contributed to research in topics: New product development & Business model. The author has an hindex of 1, co-authored 1 publications receiving 218 citations.
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Customers' participation in product development through crowdsourcing: Issues and implications
TL;DR: In this article, the authors focus on customers' participation in product development process through crowdsourcing practices and find that despite some organizational constraints and fears, crowdsourcing generates a win-win relationship, creating value for both firms and customers.