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Stefan Markovic
Researcher at Copenhagen Business School
Publications - 34
Citations - 1437
Stefan Markovic is an academic researcher from Copenhagen Business School. The author has contributed to research in topics: Open innovation & Corporate branding. The author has an hindex of 12, co-authored 24 publications receiving 705 citations. Previous affiliations of Stefan Markovic include Ramon Llull University.
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How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
TL;DR: In this paper, the authors investigated the effect of sensory brand experience on brand equity in the banking industry, through customer satisfaction and customer affective commitment, and examined whether employee empathy moderates the impacts of sensory-brand experience on customer satisfaction.
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Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
TL;DR: In this paper, the authors examined the influence of CSR on customer loyalty, considering the mediating roles of co-creation and customer trust, and investigated the influence on customer trust.
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How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality
TL;DR: In this paper, the authors empirically examined the effects of customer perceived ethicality in the context of corporate services brands, based on data collected for eight service categories using a panel of 2179 customers, the hypothesized structural model is tested using path analysis.
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How does Breadth of External Stakeholder Co-creation Influence Innovation Performance?: Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation
TL;DR: In this article, the authors investigated the impact of breadth of external stakeholder co-creation on innovation performance, considering the mediating roles of knowledge sharing and product innovation, using a set of ordinary-least-squares regression models.
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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
TL;DR: In this paper, the authors empirically examined the effects of customer perceived ethicality of corporate brands that operate in the services sector, based on data collected for eight service categories using a panel of 2179 customers, the hypothesized structural model is tested using path analysis.