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Steve Baeza

Researcher at Catholic University of the Most Holy Conception

Publications -  5
Citations -  23

Steve Baeza is an academic researcher from Catholic University of the Most Holy Conception. The author has contributed to research in topics: Event (relativity) & SWOT analysis. The author has an hindex of 2, co-authored 5 publications receiving 14 citations.

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Journal ArticleDOI

Bottom-up strategy for the use of geological heritage by local communities: Approach in the “Litoral del Biobío” Mining Geopark project (Chile)

TL;DR: In the Litoral del Biobio Mining Geopark project (Chile), participatory action research (PAR) involving local communities and geological heritage were examined in the framework of the ‘Litoral de Bicobio’ mining geopark as discussed by the authors, where 56 workshops were realized on basic geological concepts, field experiences in geosites, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and identification of specific strategic plans.
Book ChapterDOI

The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

TL;DR: In this article, the authors examined the intenion of attending a sporting event using a cognitive-affective model and found that emotions have a direct effect on satisfaction and an intermediary effect on the expectation disconfirmation and satisfaction.
Book ChapterDOI

The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram

TL;DR: In this paper, the effect of congruence on the effectiveness of advertising and processing information from a neuroscientific point of view has been studied from a consumer's perspective, where the authors measured the effect from a neuroscience perspective.
Book ChapterDOI

Effect of Image Transmission in Sports Sponsorship in Chile

TL;DR: In this article, the authors introduce the notion of sports sponsorship and the effect it has on the commercialization of products and services with society and, more importantly, its use by companies to project a positive image associated with their brand and objectives.